Crunchyroll, LLC
anime
YouTubeStrategist-Contract
Neural analysis suggests this role is
optimal for Mid candidates.
“YouTube Strategist- Contract at Crunchyroll, LLC. Skills: YouTube strategy, content strategy, audience growth, performance analysis, fandom culture understanding. Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem. Provide creative direction for clips, Shorts, and channel programming”
What You'll Achieve.
drive audience growth and engagement; improve content performance; drive growth and engagement; optimize performance
Industry & Context.
Proven ability to translate data into clear, actionable content recommendations; Analyze YouTube performance data and deliver actionable insights and recommendations to improve content performance
What They're Looking For.
Must Have
2+ years of experience in content strategy, social media, or YouTube-focused roles, Experience working with high-volume content workflows or publishing cadences, understanding of YouTube platform dynamics, content optimization, and audience growth strategies, Proven ability to translate data into clear, actionable content recommendations, Experience working with external partners or agencies, Excellent communication skills with the ability to provide clear, creative direction and feedback, understanding of internet culture, fandom communities, and content trends, Passion for anime and familiarity with the anime industry and audience behavior, Demonstrates a proactive, growth-oriented mindset, continuously identifying opportunities to optimize content strategy and performance
Nice to Have
Experience working in the anime, animation, or gaming industry, Familiarity with YouTube analytics tools (YouTube Studio, Tubular, etc.), Experience developing multi-channel content strategies, Understanding of YouTube SEO and content packaging best practices, Experience with Shorts or vertical video strategy, Working knowledge of video editing or design tools (e.g., Adobe Premiere, Final Cut Pro, Photoshop)
What You'll Do.
Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem
Provide creative direction for clips
and channel programming
Provide input on affinity channel strategy and positioning
Curate and guide the selection of compelling and timely clip content for YouTube and broader social channels
and refine video title best practices
Analyze YouTube performance data and deliver actionable insights and recommendations
Identify audience trends
content opportunities
and emerging formats to drive growth and engagement
Develop and refine testing frameworks (titles
cadence) to optimize performance
Ensure alignment with marketing priorities
and franchise strategies
Partner with internal teams to support content monetization
How You'll Work.
Team & Collaboration
Partner closely with internal teams and external agency partners to define how we show up on YouTube and drive audience growth and engagement; Partner with agency teams to guide content selection, packaging, and publishing approach; Partner with internal teams to support content monetization
Communication Scope
Excellent communication skills with the ability to provide clear, creative direction and feedback
Full Job Description
About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! This is a remote contract role. We are seeking a self motivated, curious, and capable individual to join our Audience Development team as a YouTube Strategist. This position will play a key role in shaping the content and growth strategy across Crunchyroll's global YouTube network, which has over 18M subscribers. If you have a strong understanding of content strategy, audience behavior, and a passion for anime, this might be the job for you! This role will partner closely with internal teams and external agency partners to define how we show up on YouTube and drive audience growth and engagement. The YouTube Strategist should have a strong point of view on what makes content resonate with anime audiences and how to translate that into scalable programming strategies. This includes identifying high-impact moments, guiding content packaging (titles, thumbnails, formats), and continuously optimizing based on performance insights. Above all, we're looking for someone who is deeply in tune with fandom culture, understands the nuances of anime storytelling, and is excited to shape how millions of fans discover and engage with content on YouTube. A Day in the Life of a YouTube Strategist (Responsibilities) Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem, including the main channel and affinity channels. Provide creative direction for clips, Shorts, and channel programming Provide input on affinity channel strategy and positioning to ensure clear audience targeting
Applying for this YouTube Strategist- Contract role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Crunchyroll, LLC?
Real rants from real employees. Read before you apply.