Hasbro
Media
YouTubeChannelManager
Neural analysis suggests this role is
optimal for Manager candidates.
“YouTube Channel Manager at Hasbro. Skills: YouTube Strategy, Channel Growth, Audience Engagement, Content Strategy. Operate and grow high-profile YouTube channels. Lead development of YouTube strategy”
What You'll Achieve.
Channel growth; Audience engagement; Brand alignment; Achieve KPIs; Maximise click-through rates; Maximise search visibility; Maximise channel performance; Drive channel growth; Maintain competitive edge
Industry & Context.
Data Interpretation; Performance Analysis; Strategy Refinement
What They're Looking For.
Must Have
Proven track record managing large-scale YouTube channels, Understanding of YouTube platform, algorithms, best practices, Deep understanding of YouTube features, Familiarity with YouTube advanced analytics, Familiarity with third-party measurement platforms, Analytical skills with strategic mindset, Ability to interpret complex data sets, Ability to translate data into growth strategies, Organizational skills, Ability to manage multiple workstreams, Ability to balance content calendar deadlines, Ability to balance cross-functional dependencies, Ability to balance territory requirements, Exceptional communication skills, Ability to influence team members, Ability to collaborate with team members, Ability to collaborate with stakeholders, Ability to collaborate with cross-functional teams, Highly proactive, Ability to balance multiple priorities, Ability to lead under pressure, Ability to adapt quickly to changes
Nice to Have
Familiarity with design tools, Familiarity with editing tools, Proficiency in another language
What You'll Do.
Operate and grow high-profile YouTube channels
Lead development of YouTube strategy
Execute YouTube strategy
Focus on long-term channel growth
Focus on audience engagement
Focus on brand alignment
Develop content programming strategy
Implement content programming strategy
Align content strategy with brand needs
Align content strategy with audience needs
Manage content calendar
Ensure consistent publishing cadence
Ensure high-quality video content
Ensure high-quality artwork
Achieve key performance indicators
Oversee optimisation of titles
Oversee optimisation of descriptions
Oversee optimisation of metadata
Oversee optimisation of tags
Oversee optimisation of thumbnails
Maximise click-through rates
Maximise search visibility
Maximise overall channel performance
Utilise YouTube Analytics
Utilise automation tools
Utilise third-party platforms
Test content approaches
Pivot strategy based on results
Support workflow efficiency
Support content testing
Support performance analysis
Make data-driven decisions
Work closely with production teams
Work closely with marketing teams
Work closely with product development teams
Work closely with brand management teams
Align YouTube strategies with business objectives
Present reports on channel performance
Present reports on growth strategies
Present reports on key insights
Ensure transparency with stakeholders
Ensure alignment on objectives
Monitor competitor channels
Analyse competitor channels
Analyse market trends
Refine channel management strategies
Refine creative strategies
Spot emerging content trends
Spot emerging platform formats
Translate trends into new ideas
Develop original content
Provide theme recommendations
Provide format recommendations
How You'll Work.
Team & Collaboration
Cross-functional teams; Production teams; Marketing teams; Product Development teams; Brand Management teams; Stakeholders; Team members
Communication Scope
Stakeholder Communication; Reporting
Process & Methodology
Project Management, Workflow Management
Full Job Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. As one of our YouTube Channel Managers, you will be responsible for the operation and growth of several high-profile YouTube channels, representing key priority brands across 40M+ subscribers and 400M+ monthly views. They will lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment. This position is located within our Hasbro Entertainment division, based at our Capper Street offices in London, UK and follows a hybrid working model, with required in-office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays. The ideal candidate will have a strategic mindset with a strong analytical foundation, using data and performance insights to drive decisions, shape content direction, and continuously optimise channel growth. This role requires a proven track record of managing large-scale YouTube channels, a genuine passion for kids’ and family content, and the ability to translate audience and performance data into content strategies that resonate. The YouTube Channel Manager will be expected to continuously monitor the competitive landscape, translating insights into refined content strategies that keep Hasbro’s channels ahead of industry benchmarks. Key Responsibilities - Content Strategy & Programming: Develop and implement a comprehensive content programming strategy across YouTube channels and multiple territories, closely aligning with both brand and audience needs. Own and manage the content ca
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