WPP
WPPMedia|SeniorAnalyticsExecutive,Japan
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“WPP Media | Senior Analytics Executive, Japan at WPP. Skills: Analytics, Measurement, Client management. Manage projects independently. Deliver projects on time”
Industry & Context.
Strategic problem-solving; Critical thinking
What They're Looking For.
Must Have
Bachelor's degree or equivalent experience, Experience in measurement, market research, or data-based role, Experience guiding junior team members, Experience managing own time and tasks with decreasing supervision, Exposure to measuring Direct Response campaigns, Exposure to measuring Brand Awareness campaigns, Good understanding of data points in digital campaigns, Good understanding of how digital campaign data should be analyzed
Nice to Have
Degree in a numerical field
What You'll Do.
Manage projects independently
Deliver projects on time
Meet client expectations
Define key questions for evaluating campaign performance
Provide actionable insights using data
Contribute to campaign reviews
Inform strategy with data
Use primary measurement tools
Explore advanced platforms
Streamline basic processes
Handle regular analytical challenges
Adopt new methods and techniques
Manage all phases of smaller projects
Ensure high quality project delivery
Act as bridge between junior and senior team
Ensure smooth communication
Foster a culture of collaboration
Mentor junior team members
Foster junior team member growth
Foster junior team member understanding of processes
Guide junior members on tasks
Develop understanding of client marketing plans
Develop understanding of client objectives
Support account teams in creating measurement plans
Support account teams in creating learning plans
Support marketing campaign development
Define clear success objectives
Engage with clients on task-specific issues
Work with measurement partners
Work with creative agencies
Execute campaigns successfully
Apply critical thinking to solve problems
Seek guidance for complex challenges
How You'll Work.
Team & Collaboration
Junior and senior team members; Measurement partners; Creative agencies
Communication Scope
Client engagement; Presentation skills
Process & Methodology
Project management
Full Job Description
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. About the Role The Senior Executive is responsible for independently managing projects, ensuring they are delivered on time and meet the client's expectations. This role requires a developing understanding of marketing plans to help account teams implement effective measurement and testing strategies. The senior executive will regularly engage with clients on task-specific issues, helping to build rapport and trust. Key Responsibilities Analytics & Innovation Campaign Performance Analysis: Work with account teams to define key questions for evaluating campaign performance and use data to provide actionable insights. Campaign Review & Insights: Contribute to the development of campaign reviews and help inform strategy with clear, insightful data. Measurement Tools: Proficiency in primary measurement tools and begin to explore more advanced platforms to streamline basic processes. Analytical Skills: Handle regular analytical challenges and have a deep understanding of data infrastructure. Work with the broader analytics team to adopt new methods and techniques. Project & Team Leadership Project Management:Independently manage
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