WPP Media
Marketing and Advertising
WPPMedia:PerformanceExecutive-Beirut
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“WPP Media: Performance Executive - Beirut at WPP Media. Skills: Performance marketing, Campaign management, Data analysis. Support execution of performance media campaigns. Optimize performance media campaigns”
What You'll Achieve.
Achieve client performance goals; Improve campaign efficiency; Improve overall campaign performance; Inform future campaign strategies; Inform best practices
Industry & Context.
Solutions-oriented mindset
What They're Looking For.
Must Have
Digital media experience, Paid advertising experience, Media buying experience, Managing paid search campaigns, Managing paid social campaigns, Exceptional analytical skills, Translate data into actionable insights, Creative mindset, Solutions-oriented mindset, Meticulous approach to work, Organized approach to work
Nice to Have
STEM degree, Agency experience
What You'll Do.
Support execution of performance media campaigns
Optimize performance media campaigns
Manage campaigns strategically
Identify opportunities for improved performance
Implement effective campaign strategies
Implement optimization techniques
Analyze Search Query Reports
Identify irrelevant keywords
Identify low-performing keywords
Implement negative keywords
Optimize keyword bidding strategies
Develop weekly performance reports
Present weekly performance reports
Translate data into recommendations
Oversee campaign results analysis
Document key learnings
Analyze user engagement metrics
Optimize landing pages
Optimize targeting parameters
Conduct paid media performance analysis
Conduct audience behavior analysis
Inform strategic decisions
Oversee finance reconciliation processes
Verify campaign spend
Identify discrepancies
Ensure accurate financial reporting
Ensure budget management
How You'll Work.
Team & Collaboration
Client success team
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role Summary and Impact As a Performance Executive, you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search, social, and display channels. You will directly impact client revenue growth by strategically managing campaigns and identifying opportunities for improved performance. Your work will have a significant impact on the overall success of our clients' marketing efforts, contributing to increased brand awareness and customer acquisition. Proactively contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques. Executing thorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies for improved campaign efficiency. Develop
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