WPP
WPPMedia|MediaActivationManager(Gemini,DR),Japan
“WPP Media | Media Activation Manager (Gemini, DR), Japan at WPP. Skills: Performance marketing, Digital advertising, Campaign optimization, Japanese market. Develop performance marketing strategies. Define target audiences”
What You'll Achieve.
Maximize ROI; Generate qualified leads; Enhance user acquisition; Enhance user engagement; Achieve campaign targets
Industry & Context.
Creative problem-solving
What They're Looking For.
Must Have
5+ years performance marketing, Business-level Japanese fluency, Business-level English fluency, Google Ads expertise, LINE Ads Platform expertise, Yahoo! Japan Ads expertise, Apple Search Ads expertise, Social Media Ad Platforms expertise, Google Ads functionalities, App ecosystem understanding, Analytical skills, A/B testing methodologies, Communication skills, Presentation skills, Client-facing skills
Nice to Have
Familiarity with other Japanese digital platforms, Experience with mobile measurement partners, Understanding of incrementality testing, Experience managing enterprise clients, Familiarity with local data privacy laws
What You'll Do.
Develop performance marketing strategies
Define target audiences
Develop market-specific test plan
Develop performance forecasts
Manage advertising budgets
Manage digital advertising campaigns
Conduct keyword research
Perform creative testing
Implement conversion tracking
Monitor remarketing lists
Optimize landing pages
Ensure proper app tracking
Report on campaign performance
Utilize analytics tools
Analyze user behavior
Provide strategic recommendations
Monitor market performance
Serve as client contact
How You'll Work.
Team & Collaboration
Client teams; Creative teams; Product teams; Development teams
Communication Scope
Client presentations; Actionable insights
Applying for this WPP Media | Media Activation Manager (Gemini, DR), Japan role?
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