Clasp
Fintech
WebsiteMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Website Marketing Manager at Clasp. Skills: website strategy, website architecture, SEO, growth marketing, CMS expertise. Own Clasp.com end-to-end. Prepare the website to handle orders of magnitude more viewers”
What You'll Achieve.
deliver large-scale inbound growth; drive measurable outcomes from the web channel
Industry & Context.
look at a messy multi-audience website and immediately see the architecture problem underneath; fix what's not working; build scalable systems that should have existed
some travel required
What They're Looking For.
Must Have
4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly, Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks, working knowledge of SEO and GEO (both technical and content-side), Experience and excellence with modern CMS platforms — Sanity, Webflow, Contentful, or comparable, Analytically grounded: you use data to make decisions and can build the reporting infrastructure if it doesn't exist, writer and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself, Proven experience leveraging AI tools to automate manual tasks and research & implement best practices in modern web marketing
Nice to Have
Experience with B2B and B2C audiences on the same site or domain family, Familiarity with healthcare, HR tech, or fintech verticals, Basic HTML/JS/CSS — enough to not be blocked when a developer isn't available, Experience managing contractors or small agency relationships
What You'll Do.
Own Clasp.com end-to-end
Prepare the website to handle orders of magnitude more viewers
Drive the site strategy to deliver large-scale inbound growth and exceptional experiences
Own a POV on how the site should be structured to best serve multiple audiences
Own the site roadmap and prioritize ruthlessly
Make and defend recommendations on CMS tooling
Own SEO and GEO end-to-end
Build and optimize conversion paths for each audience
Instrument the site properly: analytics
Own the publishing workflow
Ensure the site reflects Clasp's brand with consistency and quality
Keep content current across a fast-moving policy and product landscape
Manage external contractors and agency relationships
Be the internal point of contact for anything touching the website
Maintain the reliability and secure operations of the website
How You'll Work.
Team & Collaboration
Partner closely with product, marketing, and company leadership; Collaborate with peers to integrate dynamic content; Work with internal stakeholders and external contractors; Be the internal point of contact for anything touching the website — eng, marketing, sales, leadership; In collaboration with engineering and information security maintain the reliability and secure operations of the website
Communication Scope
writing briefs; making recommendations to leadership; writing copy
Process & Methodology
Own the site roadmap and prioritize ruthlessly given resource constraints, Manage external contractors and agency relationships
Full Job Description
WEBSITE MARKETING MANAGER Remote (ET & CT time zones only – some travel required) About Us Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility. A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management — the largest HR organization out there!) and recipient of “43 Start Ups to Bet Your Career On in 2025” by Business Insider, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond. What We Need Someone who will own Clasp.com http://Clasp.com end-to-end and prepare it to handle orders of magnitude more viewers as our brand organically grows, our partnerships deepen, and agentic traffic becomes just as important as human traffic. The site currently serves three distinct audiences (employer buyers, university buyers, and prospective students) across two business lines, and is built on Sanity CMS, with no single person accountable for strategy, performance, or quality. You will change that. This is not a content coordinator role, nor a dev role. It's a strategic leadership role where you'll partner closely with product, marketing, and company leadership to shape how our brand shows up in the world. We have a clear vision for where we're headed and strong instincts on brand and UX — what we're looking for is the expertise to pressure-test that vision, sh
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