Company
SaaS
WebinarMarketing&ContentProducer
Neural analysis suggests this role is
optimal for Senior candidates.
“Webinar Marketing & Content Producer. Skills: Webinar marketing, Content production, Marketing operations. Own end-to-end execution of webinar programs. Set up webinar registration”
What You'll Achieve.
Convert pipeline opportunities; Align webinar strategy with demand generation goals
Industry & Context.
Data-driven insights
What They're Looking For.
Must Have
3+ years of experience in marketing operations, 3+ years of experience in content marketing, 3+ years of experience in B2B SaaS marketing, Hands-on experience with HubSpot, Hands-on experience with Webflow, Experience managing webinars end-to-end, Writing skills, Working knowledge of SEO, Working knowledge of AEO principles, Ability to use LLM tools
Nice to Have
Experience marketing to SMB operators, Experience marketing to fitness professionals, Experience marketing to gym owners
What You'll Do.
Own end-to-end execution of webinar programs
Set up webinar registration
Build marketing operations infrastructure
Manage marketing operations infrastructure
Ensure accurate tracking
Ensure seamless data flow
Design email marketing programs
Execute email marketing programs
Transform webinar content into assets
Analyze performance data
Optimize webinar attendance
Optimize webinar engagement
Optimize webinar conversion
Collaborate with marketing teams
Collaborate with growth teams
Align webinar strategy
Test content performance
How You'll Work.
Team & Collaboration
Marketing teams; Growth teams
Full Job Description
## Accountabilities Own the end-to-end execution of webinar programs, including registration setup, landing pages, email campaigns, and post-event workflows. Build and manage marketing operations infrastructure in HubSpot and Webflow, ensuring accurate tracking and seamless data flow. Design and execute email marketing programs including invites, reminders, follow-ups, and long-term nurture sequences. Transform webinar content into scalable assets such as blogs, on-demand pages, SEO content, and multi-channel marketing materials. Analyze performance data to optimize webinar attendance, engagement, and conversion into pipeline opportunities. Collaborate with marketing and growth teams to align webinar strategy with broader demand generation goals. Continuously test and improve messaging, workflows, and content performance using data-driven insights. Requirements: 3+ years of experience in marketing operations, content marketing, or a hybrid B2B SaaS marketing role. Hands-on experience with HubSpot (emails, workflows, lists, reporting) and Webflow (landing pages and site updates). Experience managing webinars end-to-end, including registration setup, attendee tracking, and on-demand conversion. Strong writing skills with the ability to adapt tone across email, landing pages, and long-form content. Working knowledge of SEO and AEO principles, including keyword research and AI-search optimization. Familiarity with analytics and marketing tools such as Ahrefs, Google Search Console, or similar platforms. Ability to use LLM tools (e.g., Claude or equivalent) to enhance content production and workflow efficiency. Self-directed, organized, and comfortable owning a full program with minimal supervision. Bonus: experience marketing to SMB operators, fitness professionals, or gym owners. Benefits: Competitive compensation aligned with contractor or part-time senior marketing roles. Flexible, remote-first work environment within the United States. Opportunity to own and scale a
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