Company
SaaS
WebProductManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Web Product Manager. Skills: Product strategy, Roadmap, User stories, Cross-functional collaboration, Technical SEO, Conversion optimization. Own and optimize company website. Drive organic growth”
What You'll Achieve.
User acquisition; Engagement; Conversion; Organic growth; Demo request; Free trial signup
Industry & Context.
Data-informed decision-making
What They're Looking For.
Must Have
3–6 years of experience in web product management, Expertise in technical SEO, Experience with AI-driven search ecosystems, Experience with GEO, Experience with AEO, Experience with content optimization, Hands-on experience with WordPress, Hands-on experience with Google Analytics 4 (GA4), Hands-on experience with Google Tag Manager, Hands-on experience with conversion tracking, Hands-on experience with web analytics tools, Proven ability to optimize conversion funnels, Proven ability to optimize landing pages, Proven ability to optimize self-service user journeys, Experience designing A tests, Experience executing A tests, Experience analyzing A tests, Experience with website optimization initiatives, Ability to create detailed project briefs, Ability to collaborate effectively with developers, Ability to review technical deliverables, Ability to perform quality assurance testing, Analytical skills, Excellent communication skills, Excellent stakeholder management skills
Nice to Have
Familiarity with website personalization tools, Familiarity with AI-powered engagement platforms, Familiarity with digital experimentation frameworks, Understanding of marketing automation platforms, Understanding of lead capture processes, Understanding of lead routing workflows
What You'll Do.
Own and optimize company website
Manage technical SEO initiatives
Develop keyword strategies
Develop content strategies
Develop discovery strategies
Optimize conversion funnels
Lead experimentation efforts
Oversee website operations
Manage external web development resources
Partner with marketing teams
Partner with product teams
Partner with sales teams
Partner with design teams
Partner with analytics teams
Partner with engineering teams
Establish website KPIs
Establish attribution models
Monitor attribution models
Establish conversion metrics
Monitor conversion metrics
Establish performance reporting
Monitor performance reporting
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Work cross-functionally
Communication Scope
Stakeholder management
Process & Methodology
Roadmap, User stories
Full Job Description
## Accountabilities Own and continuously optimize the company website as a strategic revenue-generating product, focusing on user acquisition, engagement, and conversion. Drive organic growth through traditional SEO initiatives as well as emerging AI-driven search strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Manage technical SEO initiatives such as site performance, Core Web Vitals, schema implementation, crawlability, and overall website health. Develop and execute keyword, content, and discovery strategies aligned with different stages of the customer journey. Optimize conversion funnels from website visitor to demo request and free trial signup, supporting broader product-led growth objectives. Lead experimentation efforts through A/B testing, landing page optimization, website personalization, and AI-powered engagement tools. Oversee website operations, including CMS management, publishing workflows, performance monitoring, accessibility compliance, and deployment coordination. Manage external web development resources, ensuring quality assurance, timely execution, and alignment with business goals. Partner closely with marketing, product, sales, design, analytics, and engineering teams to deliver impactful web experiences and campaign initiatives. Establish and monitor website KPIs, attribution models, conversion metrics, and full-funnel performance reporting to drive data-informed decision-making. Requirements 3–6 years of experience in web product management, growth product management, digital marketing, or a related role within a B2B SaaS environment. Strong expertise in technical SEO and modern search strategies, including experience with AI-driven search ecosystems, GEO, AEO, and content optimization. Hands-on experience with WordPress, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, and web analytics tools. Proven ability to optimize conversion funnels, landing pages, and self-service
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