WebExperienceLead

**Alfa Laval Energy Division Marketing is looking for Web Experience Lead** Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old startup culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. ‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. **Background** Our Web platform is the Energy Division’s global digital front door shaping how customers discover, engage with, and experience our technologies. Strong organic visibility and discoverability are critical to driving meaningful customer engagement and supporting commercial growth. In this role, you will define and lead the strategy, governance, and roadmap for the Energy Division’s web ecosystem. You will embed SEO and Generative Engine Optimization (GEO) into our Web and publishing workflows, guide marketing releases and global rollouts, and use data-driven insights to continuously improve performance. You will own the evolution of the division’s web platforms including user experience, information architecture, technical foundations, and discoverability. By establishing clear standards in the division, collaborate with the central web team and enabling Business Units and Sales Companies with best practices, you will help deliver co