WebDesignEngineer

ABOUT BASE Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time. ABOUT THE ROLE BasePowerCompany.com http://BasePowerCompany.com is one of the most important tools we have. It’s where curious homeowners decide whether they can trust Base and where future partners evaluate us. Right now, no one person owns it end-to-end. We’re hiring a web design engineer to change that. You’ll own the website: the code, the design, the copy, and the metrics. You’ll be accountable for what it does for Base’s growth and work closely with Growth, Design, and Marketing to turn campaigns and product launches into web experiences that perform. You’ll also bring your own point of view on what this site should say, how it should feel, and what’s holding it back. This is the right role if you’re equally comfortable in Figma and your terminal, and frustrated by orgs where design and engineering never talk. WHAT YOU’LL DO - Own basepowercompany.com http://basepowercompany.com end-to-end: architecture, design, copy, and performance. - Build and ship pages in Next.js, React, and Tailwind: landing pages, campaign pages, product launches, and iterative improvements. - Maintain visual consistency and brand quality across every page and breakpoint. - Write and shape website copy in Base’s voice, working closely with Marketing and Design. - Design and run A/B and multivariate experiments to improve conversion, engagement, and member quality. - Own technical SEO and site performance: Core Web Vitals, structured data, page speed, and crawlability. - Build and maintain a component library that makes future development faster and more consistent. - Build AI-powered web features and d