WPP Media
Wavemaker:SeniorPerformanceExecutive
Neural analysis suggests this role is
optimal for Senior candidates.
“Wavemaker: Senior Performance Executive at WPP Media. Skills: Performance marketing, Google Ads, Campaign optimization, Data analysis. Drive best-in-class campaign activation. Ensure optimization frequently”
What You'll Achieve.
Enhance client outcomes
Industry & Context.
Gain actionable insights
What They're Looking For.
Must Have
2 years of experience in performance marketing, Optimizing to a sales/revenue KPI, Experience with Google Ads, Experience with Google Ads Editor, Experience with Google Keyword Planner, Experience across Google advertising platforms, Experience across Meta advertising platforms, Experience across TikTok advertising platforms, Experience across Snapchat advertising platforms, Experience across LinkedIn advertising platforms, Experience across X (Twitter) advertising platforms, Deep understanding of the digital ecosystem, Deep understanding of tracking tech stack, Deep understanding of measurement
Nice to Have
Familiarity with GA4, Familiarity with campaign measurement principles
What You'll Do.
Drive best-in-class campaign activation
Ensure optimization frequently
Ensure reporting frequently
Leverage data analysis capabilities
Gain actionable insights
Enhance client outcomes
Demonstrate hands-on experience in Google Ads
Setup Google Ads campaigns
Optimize Google Ads campaigns
Perform keyword research
Implement bidding strategies
Analyze Google Ads performance
Use Google Keyword Planner
Use Google Ads Editor
Use campaign management tools
Adopt continual test and learn approach
Master internal processes
Provide effective support
Keep up to date with digital marketing developments
Ensure client satisfaction
Focus on high-quality deliverables
Communicate effectively
Adhere to service level agreements
Cultivate continuous improvement
How You'll Work.
Team & Collaboration
Senior team members; Wider team
Communication Scope
Effective communication
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platforms, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. About Wavemaker Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Role Summary and Impact Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents. Leverage data analysis capabilities to gain actionable insights, enhancing strategy and client outcomes. Demonstrate strong hands-on experience in Google Ads, including campaign setup, optimization, keyword research, audience targeting, bidding strategies, and performance analysis. Be proficient in using Google Keyword Planner, Google Ads Editor, and other campaign management tools to efficiently build, manage, and s
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