Schilling Cider
Beverage Alcohol
WashingtonStateManager
“Washington State Manager at Schilling Cider. Skills: Sales leadership, Market growth, Distributor relationship management, Sales execution. Develop and execute the Schilling sales plan to grow the Washington market. Work closely with PNW Regional Sales Director to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals”
What You'll Achieve.
Achieve annual sales goals as the #1 Cider company in WA; Grow sales and market share through product distribution, display execution, and promotion; Establish Schilling Cider as a best-in-class supplier; Grow Schilling’s presence, volume, revenue, and points of distribution within Washington; Increase distribution; Gain new distribution; Increase market share; Develop new business to increase volume/distribution/share within Washington; Sell/execute against identified retail opportunities; Deliver greater brand awareness and stimulate sales; Close authorization gaps; Gain displays; Implement company programming; Accomplish sales goals in alignment with our CIDER Selling Process; Goal tracking; Inventory review; Sales review; Upcoming activity planning
Industry & Context.
Motivated problem solver
Ability to occasionally work nights and weekends, Willing to travel multiple times per year, Valid Driver’s License, good driving record, and a reliable automobile
What They're Looking For.
Must Have
Minimum 5+ years of beverage alcohol sales experience, preferably within beer, cider, wine, spirits, or non-alcoholic beverage categories, Minimum 2+ years of direct people leadership and team management experience, Proven experience working with beverage distributors, including distributor management, programming, and execution, understanding of chain retail, independent retail, and on-premise sales channels, Demonstrated ability to analyze sales data, identify opportunities, and execute against sales goals, Experience conducting market work, ride-alongs, and field coaching with sales teams, Must be 21+ years of age, Currently reside in or commuting distance to the Greater Seattle Area, Passion for cider and the beverage industry, Valid Driver’s License, good driving record, and a reliable automobile, Comfort with mobile technology and MS suite, Ability to occasionally work nights and weekends, Lead by example and take be outgoing and approachable, Be self-driven and self-motivated, Work independently and as part of the team, Be an energetic, organized, and motivated problem solver, Exemplify the company’s values while representing our brands, Ask for help when needed
Nice to Have
Lead by example and take initiative, Possess a true entrepreneurial spirit, Can work independently and as part of a team, Are energetic, outgoing, organized, and motivated problem solvers, Are passionate about craft cider and have deep knowledge of the local craft market, Have experience leading teams, Have sales, communication, and presentation skills, Willing to travel multiple times per year, Have previous sales experience in the alcohol beverage industry, Has a desire to create a long-term career path within Schilling Cider
What You'll Do.
Develop and execute the Schilling sales plan to grow the Washington market
Work closely with PNW Regional Sales Director to build & execute Weekly
Quarterly Plans to achieve annual market goals
Daily support of the Schilling Sales team
Develop and maintain strategic relationships with key distributor partners and retailers
Increase distribution while educating retailers
and consumers on the Schilling Cider portfolio
Call on existing account base to gain new distribution
execute promotional activity
and increase market share
Develop new business to increase volume/distribution/share within Washington
Identify retail opportunities and sell/execute against those opportunities
Ensure proper merchandising of product and point-of-sale materials according to brand standards
Lead regular team meetings and work with team members in the trade for support and assistance
Coordinate events and promotions to deliver greater brand awareness and stimulate sales
Execute monthly Chain Account opportunities – closing authorization gaps
merchandising shelvesackstock
implementing company programming
Clear and effective communication with distributor partners regarding retail opportunities and authorizations
Provide essential feedback to the Chain Account and Marketing teams about retail successes and challenges
Accomplish sales goals in alignment with our CIDER Selling Process
Coordinate and conduct General Sales Meetings with all wholesaler channel teams
Compile and submit reports on assigned area and general market information to management team and wholesaler
Keep business calendar up to date and scheduled 60 days out
Regularly scheduled meeting with Distributor Brand Managers and Sales leaders
Utilize sales tools (KARMA
Monthly recaps to distributors to include goal tracking
and upcoming activity
Communicate chain activity
and incentive opportunities
Pivot various aspects of distributor management based on business needs
Maintain responsible budget practices for assigned territory
Coordinate with wholesaler on commitment closure opportunities
How You'll Work.
Team & Collaboration
Work closely with PNW Regional Sales Director; Daily support of the Schilling Sales team; Lead regular team meetings and work with team members in the trade for support and assistance; Clear and effective communication with distributor partners; Provide essential feedback to the Chain Account and Marketing teams; Coordinate and conduct General Sales Meetings with all wholesaler channel teams; Regularly scheduled meeting with Distributor Brand Managers and Sales leaders; Coordinate with wholesaler on commitment closure opportunities; Work independently and as part of the team
Communication Scope
Clear and effective communication with distributor partners; Sales, communication, and presentation skills
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