Sanofi
Healthcare
Vx-BrandManager-Beijing
Neural analysis suggests this role is
optimal for Mid candidates.
“Vx-Brand Manager-Beijing at Sanofi. Skills: Brand strategy, Marketing campaigns, Product management, Market analysis. Support brand strategy development. Plan marketing campaigns”
What You'll Achieve.
Increase market share; Meet growth ambition
Industry & Context.
Data analysis; Evaluate promotional activities; Prepare marketing plans
What They're Looking For.
Must Have
3-5 years product management experience, Familiar with medical regulations, Familiar with biological products regulations, Knowledge of online marketing channels, Solid knowledge of market research, Solid knowledge of product sales, Solid knowledge of promotion activities, Able to analyze data, Able to evaluate promotional activities, Able to prepare marketing plans, Fluent in English, Fluent in Mandarin
Nice to Have
Experience in project management, Experience in event planning, Experience in event execution
What You'll Do.
Support brand strategy development
Plan marketing campaigns
Implement marketing campaigns
Participate in brand strategy development
Participate in action plan development
Understand strategic plan
Implement strategic plan
Understand tactical plan
Implement tactical plan
Lead marketing programs development
Drive execution excellence
Analyze market conditions
Interpret market conditions
Make recommendations to management
Maintain KOL engagement
Develop speaker management system
Maintain speaker management excellence
Work with cross functional teams
Ensure cross functional initiatives success
Collaborate with marketing colleagues
Collaborate with sales colleagues
Ensure sales reps get knowledge
Stay up-to-date with technologies
Stay up-to-date with trends
Maintain competitor knowledge
Maintain healthcare environment knowledge
Provide support to department projects
Take initiative in creative ideas
How You'll Work.
Team & Collaboration
Cross functional teams; Local marketing colleagues; Sales colleagues; Sales force Reps
Communication Scope
Communication skills; Interpersonal skills
Process & Methodology
Project management, Event planning, Event execution
Full Job Description
JOB PURPOSE: • Support the development of brand strategy 支持品牌策略的制定 • Plan and implement marketing campaigns in target group to increase market share and meet the growth ambition 在目标群体中计划和实施营销活动，以提高市场份额并满足增长目标 KEY ACCOUNTABILITIES: 1\. Participate in brand strategy and action plan development 参与品牌战略和行动计划的制定 2\. Understand and implement both strategic and tactical plan to realize market opportunities 了解并实施战略和战术计划，以实现市场机会 3\. Take lead in the innovative Marketing programs development and drive execution excellence 领导创新营销方案的制定，推动卓越执行 4\. Manage budget within agreed limits 在既定的范围内管理预算 5\. Analyze and interpret existing and potential market conditions and make recommendations to management 分析和解释现有和潜在的市场条件，并向管理层提出建议 6\. Maintain good engagement with KOLs 与KOL保持良好沟通 7\. Develop Speaker management system and maintain operation excellence on speaker management 制定讲者管理制度，保持演讲者管理的卓越运作 8\. Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc. 与跨职能团队密切合作，确保跨职能方案的成功，包括市场研究、教育计划、销售培训等 9\. Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment 与区域市场和销售同事合作，确保销售人员了解正确、充分和更新的有关产品和外部环境的知识 10\. Stay up-to-date with current technologies and trends in Marketing programs, design tools and applications 了解前沿的市场营销计划、设计工具和应用的最新技术和趋势 11\. Maintain product competitors and health care environment knowledge 维护竞品和医疗行业相关知识 12\. Provide support to department projects and take initiative in creative ideas of execution excellence 为部门项目提供支持，并主动提出卓越执行的创意 JOB-HOLDER ENTRY REQUIREMENTS: Education: • Bachelor Degree in Public Health, Medicine, Marketing or related field 公共卫生、临床医学或市场营销等相关专业学士学位 Experience & knowledge: • At least 3-5 years working experience in product management 至少3-5年产品管理经验 • Familiar with existing medical and biological products regulations and policies，knowledge
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