Fluent, LLC
Programmatic & Data Solutions
VPSales,Programmatic&DataSolutions
Neural analysis suggests this role is
optimal for Senior candidates.
“VP Sales, Programmatic & Data Solutions at Fluent, LLC. Skills: Programmatic Sales, Data Solutions, Enterprise Sales, Client Relationship Management. Build and maintain a robust pipeline. Lead full sales cycles”
What You'll Achieve.
Accelerate adoption across all verticals; Own a growing book of business; Shape the commercial strategy; Build and own a pipeline; Develop and deepen relationships; Ensure client success; Earn trust at the executive level; Drive performance, precision, and compliance; Achieve division growth goals; Drive monetization and increase engagement
Industry & Context.
What They're Looking For.
Must Have
8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company, Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking, Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms, Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV, Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations, Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance, Ability to operate as a trusted internal collaborator communication with product, ops, and leadership teams, Exceptional presentation and communication comfortable influencing at the C-suite and VP level, Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment
Nice to Have
Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services, Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk, Background in data marketplace workflows, custom segment creation, identity resolution, Prior experience at a data company or media company with a first-party data asset
What You'll Do.
Build and maintain a robust pipeline
Lead full sales cycles
Establish and hit quarterly revenue targets
Develop strategic account plans
Leverage and expand existing relationships
Position Fluent as a strategic data partner
Secure early-stage inclusion in media planning
Attend industry events and conferences
Own client relationships post-sale
renewal opportunities
Monitor campaign performance
Ensure seamless handoff to operations
Serve as voice of the market internally
Collaborate with product
Partner with leadership on strategy
Contribute to a culture of accountability
How You'll Work.
Team & Collaboration
Internal cross-functional alignment; Collaborate with product, operations, and marketing; Partner with leadership on pricing strategy; Internal collaborator communication with product, ops, and leadership teams
Communication Scope
Exceptional presentation; Exceptional communication; Influencing at C-suite and VP level
Full Job Description
Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and platforms to activate high-quality audiences across programmatic, social, CTV, and beyond. Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we're seeking a senior, consultative sales leader who can accelerate adoption across all verticals, own a growing book of business, and help shape the commercial strategy of this division. ### **The Opportunity** We are seeking a VP Sales, Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business. This is not a pure business development role it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long-term account steward. You will build and own a strong pipeline, develop and deepen relationships with agencies, brands, and platforms, and play an active role in internal cross-functional alignment to ensure client success from first conversation through ongoing partnership. The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level. You will operate with entrepreneurial autonomy while collaborating closely with product, operations, and marketing to craft solutions that are differentiated, compliant, and built for scale. This is a hybrid role for those in the NYC area, but open to remote for those not in NYC. ### **What You'll Do** _**Pipeline & Revenue Growth**_ * Build and maintain a robust, self-sourced pipeline through proactive out
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