Canvas Worldwide
Advertising
VP,ProgrammaticStrategy&Operations
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“VP, Programmatic Strategy & Operations at Canvas Worldwide. Skills: Programmatic strategy, Media planning, Ecosystem fluency, Measurement frameworks. Lead programmatic strategy development. Develop programmatic media plans”
What You'll Achieve.
Drive business outcomes; Answer real business questions; Capture real value
Industry & Context.
Translate complexity into clarity; Identify errors; Prevent errors
What They're Looking For.
Must Have
10+ years in programmatic media, Agency experience required
Nice to Have
Automotive account experience strongly preferred
What You'll Do.
Lead programmatic strategy development
Develop programmatic media plans
Define channel selection
Define audience construction
Define deal structures
Define budget allocation logic
Design media strategies
Build plans rooted in business objective
Translate client briefs into programmatic plans
Demonstrate ecosystem interconnectivity mastery
Serve as internal authority on evolving landscape
Translate knowledge into actionable strategy
Own programmatic relationship with biddable ecosystem
and programmatic work together
Partner on proprietary tooling
Contribute strategy input to product development
Build measurement frameworks
Develop custom testing frameworks
Own reporting narrative for key accounts
Translate programmatic data into insights
Build non-standard reporting frameworks
Maintain hands-on fluency across DSPs
Configure advanced DSP features
Onboard first-party data
Perform log-level data QA
Understand trafficking structures
Understand pixel implementation
Understand brand safety controls
Understand frequency logic
Understand bid landscape mechanics
Provide technical direction on audience strategy
Evaluate ad tech partnerships
Pressure-test ad tech partnerships
Serve as primary operational lead
Absorb day-to-day escalations
Directly manage Directors and Associate Directors
Coach senior direct reports
Challenge senior direct reports
Retain high performers
Bridge programmatic with investment teams
Bridge programmatic with strategy teams
Bridge programmatic with analytics teams
Bridge programmatic with local teams
Build internal credibility
Build communication channels
Partner on org design
Partner on staffing model
How You'll Work.
Team & Collaboration
Cross-functional partnership; Client teams; Analytics teams; Data science teams; Investment teams; Strategy teams; Local teams
Communication Scope
Translate complexity into clarity; Reporting narrative; Translate data into insights
Process & Methodology
Capacity management, Staffing model
Full Job Description
## Description Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…). Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. We're hiring a VP of Programmatic Strategy & Operations to serve as the right hand to the SVP of Programmatic & Activation Technology. This is a rare seat: you'll be operating at the intersection of strategic media development, cross-functional partnership, and operational excellence — across a 33+ person team managing over a quarter of a billion in annual media investment for some of the most demanding brands in the country. If you think in systems, translate complexity into clarity, and have deep conviction about how programmatic media should actually work — this role was built for you. Programmatic Strategy & Media Plan Development Lead the strategic development of programmatic media plans — not just activation briefs, but the full architecture: channel selection, DSP strategy, audience construction, deal structures (PMP, PG, open market), and budget allocation logic Design media strategies that span CTV, display, video, DOOH, and emerging formats, with a clear point of view on how each channel contributes to outcomes — not just reach Build plans that are rooted in the business objective fir
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