Canvas Worldwide

Advertising

VP,ProgrammaticStrategy&Operations

$175–185k El Segundo, California, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Executive candidates.

The Brief

“VP, Programmatic Strategy & Operations at Canvas Worldwide. Skills: Programmatic strategy, Media planning, Ecosystem fluency, Measurement frameworks. Lead programmatic strategy development. Develop programmatic media plans”

What You'll Achieve.

Drive business outcomes; Answer real business questions; Capture real value

Industry & Context.

Advertising
Problems you'll solve

Translate complexity into clarity; Identify errors; Prevent errors

What They're Looking For.

Must Have

10+ years in programmatic media, Agency experience required

Nice to Have

Automotive account experience strongly preferred

What You'll Do.

Lead programmatic strategy development

Develop programmatic media plans

Define channel selection

Define audience construction

Define deal structures

Define budget allocation logic

Design media strategies

Build plans rooted in business objective

Translate client briefs into programmatic plans

Demonstrate ecosystem interconnectivity mastery

Serve as internal authority on evolving landscape

Translate knowledge into actionable strategy

Own programmatic relationship with biddable ecosystem

and programmatic work together

Partner on proprietary tooling

Contribute strategy input to product development

Build measurement frameworks

Develop custom testing frameworks

Own reporting narrative for key accounts

Translate programmatic data into insights

Build non-standard reporting frameworks

Maintain hands-on fluency across DSPs

Configure advanced DSP features

Onboard first-party data

Perform log-level data QA

Understand trafficking structures

Understand pixel implementation

Understand brand safety controls

Understand frequency logic

Understand bid landscape mechanics

Provide technical direction on audience strategy

Evaluate ad tech partnerships

Pressure-test ad tech partnerships

Serve as primary operational lead

Absorb day-to-day escalations

Directly manage Directors and Associate Directors

Coach senior direct reports

Challenge senior direct reports

Retain high performers

Bridge programmatic with investment teams

Bridge programmatic with strategy teams

Bridge programmatic with analytics teams

Bridge programmatic with local teams

Build internal credibility

Build communication channels

Partner on org design

Partner on staffing model

How You'll Work.

Team & Collaboration

Cross-functional partnership; Client teams; Analytics teams; Data science teams; Investment teams; Strategy teams; Local teams

Communication Scope

Translate complexity into clarity; Reporting narrative; Translate data into insights

Process & Methodology

Capacity management, Staffing model

Full Job Description

## Description Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.   Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).   Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. We're hiring a VP of Programmatic Strategy & Operations to serve as the right hand to the SVP of Programmatic & Activation Technology. This is a rare seat: you'll be operating at the intersection of strategic media development, cross-functional partnership, and operational excellence — across a 33+ person team managing over a quarter of a billion in annual media investment for some of the most demanding brands in the country.   If you think in systems, translate complexity into clarity, and have deep conviction about how programmatic media should actually work — this role was built for you.   Programmatic Strategy & Media Plan Development Lead the strategic development of programmatic media plans — not just activation briefs, but the full architecture: channel selection, DSP strategy, audience construction, deal structures (PMP, PG, open market), and budget allocation logic Design media strategies that span CTV, display, video, DOOH, and emerging formats, with a clear point of view on how each channel contributes to outcomes — not just reach Build plans that are rooted in the business objective fir

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