VPofMarketing

## Accountabilities Define and execute the overall marketing strategy to support business growth, market expansion, and revenue objectives across multiple markets. Lead brand development initiatives, including positioning, messaging, market narrative, and awareness-building programs. Own demand generation and pipeline growth strategies targeting mid-market and enterprise customers. Develop and execute go-to-market plans for existing offerings, new product launches, and strategic business initiatives. Build and scale product marketing capabilities, ensuring clear communication of value propositions, competitive differentiation, and customer outcomes. Oversee website performance, conversion optimization, SEO/AEO initiatives, customer acquisition funnels, and digital growth programs. Lead content strategy and distribution across the full customer lifecycle to drive awareness, engagement, adoption, and retention. Strengthen industry presence through public relations, thought leadership, events, partnerships, and ecosystem relationships. Collaborate closely with Product, Sales, Customer Success, and executive leadership to align growth initiatives and maximize business impact. Recruit, develop, mentor, and lead a high-performing marketing team while fostering a culture of innovation, accountability, and continuous improvement. Requirements Minimum 10 years of experience in B2B SaaS marketing, including at least 5 years in senior marketing leadership positions within high-growth technology organizations. Strong expertise across demand generation, brand strategy, content marketing, product marketing, and go-to-market execution. Proven experience building marketing programs that consistently drive pipeline growth, customer acquisition, and revenue impact. Demonstrated ability to leverage AI technologies to improve marketing performance, content effectiveness, growth initiatives, and operational efficiency. Experience marketing multi-product platforms, software ecosystems, o