Unitek Learning
Education
VPofMarketing
“VP of Marketing at Unitek Learning. Skills: Marketing strategy, Growth strategy, Demand generation, Brand awareness. Lead marketing strategy. Lead marketing execution”
What You'll Achieve.
Support employee demand generation; Drive enrollment within hospital partner systems; Improve marketing effectiveness; Improve personalization; Improve speed; Improve operational efficiency; Reduce ad-hoc work; Support scale
Industry & Context.
Data-informed decisions; Make sound decisions; Ambiguous environments
What They're Looking For.
Must Have
Bachelor’s degree required, Ten or more years marketing leadership, Build, lead, scale teams, Data, analytics, performance orientation, Executive presence, Operate independently, Make sound decisions
Nice to Have
Master's degree preferred, Experience in healthcare preferred, Experience in workforce development preferred, Experience in education preferred, Experience with co-branded marketing, Experience with partner-led marketing, Enterprise B2B marketing experience, Field marketing experience, Demonstrated use of AI, Demonstrated use of automation, Demonstrated use of modern marketing technologies, Experience in multi-brand organizations, Experience in matrixed organizations
What You'll Do.
Lead marketing strategy
Lead marketing execution
Build marketing organization
Scale marketing organization
Set strategic direction
Build durable systems
Develop growth strategy
Set strategic priorities
Make data-informed tradeoffs
Operate as executive leader
Own marketing function
Manage divisional marketing budget
Lead employee-facing marketing strategy
Ensure repeatable execution
Adapt to partner needs
Oversee co-branded marketing strategy
Build brand awareness
Build brand credibility
Develop executive-level messaging
Lead creation of thought leadership
Lead creation of case studies
Lead creation of outcomes-based narratives
Own sales marketing assets
Own enablement assets
Improve marketing effectiveness
Improve personalization
Improve operational efficiency
Build marketing organization
Lead marketing organization
Develop marketing organization
Establish operating rhythms
Lead external agencies
Manage external agencies
Lead external vendors
Manage external vendors
Ensure high-quality execution
Ensure consistent execution
Partner with enterprise marketing
Align marketing efforts
Eliminate duplication
Enforce brand standards
Set messaging standards
Enforce messaging standards
Set execution standards
Enforce execution standards
How You'll Work.
Team & Collaboration
Senior divisional leader; Partner with Finance; Partner with enterprise marketing; Lead external agencies; Manage external vendors; Influence senior leaders; Influence external partners; Influence executive stakeholders
Communication Scope
Executive messaging; Positioning; Storytelling
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