VPofMarketing

Build and scale a social presence that moves at the speed of culture

Turn UnitedMasters' social channels into a defining advantage for the company

not a support function

Lead a culturally fluent

fandom-native social strategy attuned to the conversations

and moments shaping music and pop culture in real time

Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate

and our deep artist relationships to build a moat that the rest of the category can’t cross.

and content engine to ship at the speed culture moves

Partner with artist services and the music team to share artist wins consistently

turning our roster into our best storytellers

Set and execute the strategy

Create and execute a 360 marketing strategy to attract

and engage both sides of our marketplace: artists and brands/licensors

Own the marketing budget across channels

hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks

Develop product positioning and messaging grounded in user research

and a deep understanding of the platform

Define and refine UnitedMasters' brand: how we present ourselves to artists

and the broader culture

and find the right mix of brand and growth investment for our stage

Lead paid media strategy across digital

and emerging channels

leveraging Translation's creative firepower as we scale

Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments

fuels artist and brand growth

and reinforces our differentiation in the category.

Partner with Brand Partnerships able to recruit

and retain world-class talent