Folia Health
Healthcare
VPofMarketing
Neural analysis suggests this role is
optimal for Executive candidates.
“VP of Marketing at Folia Health. Skills: Brand strategy, Growth, Demand generation, Marketing metrics. Lead marketing function. Own marketing strategy”
What You'll Achieve.
Hit enrollment targets; Achieve cost per patient; Reduce time-to-enroll; Improve retention across lifecycle
Industry & Context.
First-principles thinking
What They're Looking For.
Must Have
5+ years marketing experience, Startup environment experience
Nice to Have
Healthcare marketing experience, Life sciences marketing experience, Pharma marketing experience, Personal experience with chronic condition
What You'll Do.
Lead marketing function
Own marketing strategy
Manage direct reports
Develop marketing team
Define brand relationship
Set marketing metrics
Own patient recruitment
Hit recruitment goals
Define target segments
Build acquisition funnels
Tell patient advocate story
Oversee demand generation
Translate scientific posture
Earn trust with buyers
Partner with Research
How You'll Work.
Team & Collaboration
Founding team; Product; Research
Communication Scope
Executive reporting
Full Job Description
Intro to Folia Measure what matters. Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with. People around the country and now the world, including our own team members and families, use Folia to track what they're experiencing - fatigue, symptom flares, pain - alongside what they're currently doing for treatment, and then use this information to understand the best way forward. Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along. Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs). HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health. HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world. Folia (‘foglia’ is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences. Each individual contributor is a leaf on the tree, performing important tasks to enable the whole (healthcare) tree to grow and become stronger - ultimately benefitting the leaf itself. (Yes we may have taken the metaphor too far...) We are: Female-founded and led by parents and family caregivers Stubbornly focused on making healthcare make sense 10 years in business Backed by top venture funds with a strong financial runway Made possible by our fast-growing user community with thousands of users in rare conditions Folia is looking for a VP of Marketing to build and lead our entire marketing function across both sides of our business: the pat
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