UnitedMasters
Media
VP,Marketing
Neural analysis suggests this role is
optimal for Executive candidates.
“VP, Marketing at UnitedMasters. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Build and scale social presence. Turn social channels into advantage”
What You'll Achieve.
Hit acquisition targets; Meet CAC benchmarks; Meet marketing efficiency benchmarks
Industry & Context.
Four days in-office
What They're Looking For.
Must Have
High intellectual horsepower, Extreme empathy and curiosity, Startup, do-er mentality
Nice to Have
Music experience, Creator economy experience, Marketplace experience, International marketing experience, Experience working with creative agency
What You'll Do.
Build and scale social presence
Turn social channels into advantage
Define social presence and brand voice
Partner with artist services
Share artist wins consistently
Set and execute strategy
Create and execute 360 marketing strategy
and engage marketplace
Hit acquisition targets
Meet marketing efficiency benchmarks
Develop product positioning
Develop product messaging
Define and refine brand
Find mix of brand and growth investment
Lead paid media strategy
Leverage creative firepower
Own PR and communications strategy
Amplify cultural moments
Reinforce differentiation
Recruit world-class talent
Develop world-class talent
Retain world-class talent
How You'll Work.
Team & Collaboration
Work with artist services; Work with music team; Partner with Brand Partnerships; Work with Translation creative teams
Communication Scope
Brand voice definition; PR communications
Full Job Description
Who We Are UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a VP, Marketing to join UnitedMasters! This role is based in Brooklyn, New York with four days in-office and one day remote. What You'll Do Build and scale a social presence that moves at the speed of culture Turn UnitedMasters' social channels into a defining advantage for the company, not a support function Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross. Build the team, operating model, and content engine to ship at the speed culture moves Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers Set and execute the strat
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