VPMarketing

Job Purpose The VP Marketing will lead the development and execution of MoonLake Group’s marketing strategy, building a strong, differentiated brand foundation to support the product and future indication launches and long-term growth. This role is responsible for shaping the company’s commercial narrative, ensuring strategic alignment across functions, and translating scientific innovation into clear, compelling value for key stakeholders, including healthcare professionals, patients, and internal leadership. Your profile Major Accountabilities Marketing Strategy: Lead US marketing and brand plan incl. differentiation, positioning and tactics across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition. Pre-Launch & Launch Readiness: Execute US pre-launch strategy and launch readiness, including positioning, messaging, segmentation, and execution planning to ensure successful market entry. Oversee MoonLake’s HCP and Consumer promotional campaign and activity. Oversee MoonLake’s Peer to Peer, congress and KOL engagement. Insight-Driven Decision Making: Drive marketing strategy through deep customer, market, and competitive in-sights, ensuring clear prioritisation and measurable impact. Cross-Functional Leadership: Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes. Omnichannel Execution: Oversee US omnichannel engagement strategies that effectively reach and influence key healthcare stakeholders. Ensure Omnichannel orchestration execution at launch by wining with Data and Technology. Team Leadership: Build, lead, and establish a high-performing US marketing organisation with clear accountability and strong executional excellence. Agency & Budget Oversight: Lead external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline. Commercial Leadership Contribut