Cengage Group
education technology
VP,Marketing
“VP, Marketing at Cengage Group. Skills: Product Marketing, Demand Generation, Engagement Marketing, Go-to-market strategy. Lead product marketing strategy across the K‑12 portfolio, including messaging, positioning, and go‑to‑market execution. Use a research approach to uncover customer needs, product value, and competitive translate insights into clear, compelling narratives”
What You'll Achieve.
Marketing’s contribution to pipeline and revenue; Short‑ and long‑term pipeline goals; Pipeline conversion; Retention; Brand health
Industry & Context.
Strategic problem solver; Analytical approach
Willingness to travel to customer and sales and marketing events as required
What They're Looking For.
Must Have
Minimum of 12 years of marketing experience, Minimum of 10 years in K‑12 or education‑focused product and/or go‑to‑market marketing, Minimum of 5 years of people leadership experience, Deep understanding of K‑12 state and district adoption markets and buying processes, Shown success launching, scaling, and growing innovative products and solutions, Analytical approach with the ability to measure, interpret, and communicate the impact, Demonstrated strategic agility—able to think big while delivering with precision
Nice to Have
Master's degree or equivalent experience, Proficiency with Salesforce. com and Marketing Cloud
What You'll Do.
Lead product marketing strategy across the K‑12 portfolio
and go‑to‑market execution
Use a research approach to uncover customer needs
and competitive translate insights into clear
compelling narratives
and Technology leaders to inform roadmap
and launch priorities
Provide executive insights to influence the development of new products
differentiated storytelling across sales
and customer touchpoints
Own marketing’s contribution to pipeline and revenue
using standard demand generation methodologies
Partner closely with Sales
and achieve short‑ and long‑term pipeline goals
Lead high‑impact account‑based marketing (ABM) strategies focused on priority K‑12 districts
Optimize win rates and reduce objections through targeted campaigns
Build attribution discipline and performance dashboards to ensure accountability and impact across programs
Enhance brand affinity and engagement through coordinated campaigns
Partner with internal teams to advance brand reach
and strategic partners to reinforce NGL and Cengage K‑12 narratives
Lead development of personalized
account‑based and life-cycle campaigns tailored to educator
Ensure in‑person and virtual events
and briefings are strategically planned and effectively delivered
Oversee the creation of sales tools
and enablement assets (presentations
Ensure marketing support for strategic partnerships
and cross‑functional priorities
Strengthen alignment between Marketing
and Customer Success to improve pipeline conversion and retention
and inspire a high‑performing marketing leadership team across demand
and product marketing
Lead budgets and resources with continuously optimize investment based on performance
Measure success using both traditional and non‑traditional metrics
Act as a trusted advisor to executive leadership on market trends
and competitive dynamics
How You'll Work.
Team & Collaboration
Partner with Product, Strategy, and Technology leaders; Partner closely with Sales, GTM Operations, and Analytics; Partner with internal teams to advance brand reach, relevance, and consistency; Strengthen alignment between Marketing, Sales, and Customer Success
Communication Scope
Communicate the impact of analytical findings; Differentiated storytelling
Process & Methodology
Go-to-market execution, Campaigns, Journey optimization, Event planning and delivery
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