BJAK
FinTech
VPMarketing
Neural analysis suggests this role is
optimal for Executive candidates.
“VP Marketing at BJAK. Skills: Marketing strategy, Customer acquisition, Campaign management, Growth metrics. Own and drive marketing strategy. Lead cross-channel marketing campaigns”
What You'll Achieve.
Impact user acquisition; Impact user retention; Impact brand awareness; Shape user perception; Shape user engagement; Shape user trust; Drive high-growth campaigns; Scale marketing across countries
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
4-7 years of experience in marketing, Proven track record in performance marketing, Proven track record in digital strategy, Proven track record in cross-functional campaign leadership, Understanding of paid media, Understanding of SEO, Understanding of content marketing, Understanding of CRM, Ability to lead creative production, Data literacy, Experience managing budgets, Experience managing agencies, Experience managing external vendors, Excellent communication skills, Excellent project management skills, Excellent stakeholder engagement skills, Based in London
Nice to Have
Experience in high-growth tech environments, Experience in fintech environments, Familiarity with Google Analytics, Familiarity with Meta Ads Manager, Familiarity with HubSpot, Familiarity with Hotjar, Background in brand development, Background in influencer partnerships, Background in event marketing, Experience managing junior marketers, Experience mentoring junior marketers, Experience managing specialists, Experience mentoring specialists
What You'll Do.
Own and drive marketing strategy
Lead cross-channel marketing campaigns
Coordinate cross-channel marketing campaigns
Plan performance marketing initiatives
Execute performance marketing initiatives
Build content marketing engine
Shape BJAK brand voice
Evolve BJAK brand positioning
Manage creative production
Analyze market trends
Generate strategic improvements
Collaborate with product teams
Collaborate with design teams
Collaborate with sales teams
Collaborate with data teams
Own marketing calendar
Own resource allocation
Make ROI-driven decisions
Support go-to-market efforts
How You'll Work.
Team & Collaboration
Cross-channel marketing; Product teams; Design teams; Sales teams; Data teams; Internal teams; External agencies; External freelancers
Communication Scope
Stakeholder engagement
Process & Methodology
Project management
Full Job Description
Own the Strategy. Execute at Speed. Scale What Works. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters - You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness. - Your work will shape how millions of users perceive, engage, and trust our platform. - You’ll drive high-growth campaigns and help scale marketing across multiple countries. - You’ll bring structure, creativity, and accountability to a high-performance environment. What You’ll Do - Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA). - Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more. - Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions. - Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging. - Shape and evolve the BJAK brand voice and positioning across platforms. - Manage creative production with internal teams and external agencies/freelancers. - Analyze data and market trends to generate insights and strategic improvements. - Collaborate with product, design, sales, and data teams to align marketing with business goals. - Own the marketi
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