BJAK
Fintech
VPMarketing
Neural analysis suggests this role is
optimal for Senior candidates.
“VP Marketing at BJAK. Skills: Marketing strategy, Performance marketing, Campaign leadership, Brand voice. Own and drive marketing strategy. Lead cross-channel marketing campaigns”
What You'll Achieve.
Impact user acquisition; Impact user retention; Impact brand awareness; Shape user perception; Shape user engagement; Shape user trust; Drive high-growth campaigns; Scale marketing across countries; Clear KPIs: CAC, ROAS, CTR, conversions; Optimize for impact; Obsessed with outcomes — sign-ups, revenue, or engagement
Industry & Context.
Analyze data and market trends to generate insights
What They're Looking For.
Must Have
4–7 years of experience in marketing, Proven track record in performance marketing, Proven track record in digital strategy, Proven track record in cross-functional campaign leadership, understanding of paid media (Facebook, Google, TikTok), understanding of SEO, understanding of content marketing, understanding of CRM, Ability to lead creative production across digital formats — video, static, and copywriting, data literacy, Experience managing budgets, Experience managing agencies, Experience managing external vendors, Excellent communication skills, Excellent project management skills, Excellent stakeholder engagement skills, Based in London
Nice to Have
Experience in high-growth tech or fintech environments, Background in brand development, Background in influencer partnerships, Background in event marketing, Experience managing or mentoring junior marketers or specialists
What You'll Do.
Own and drive marketing strategy
Lead cross-channel marketing campaigns
Plan and execute performance marketing initiatives
Build and lead content marketing engine
Shape and evolve brand voice
Manage creative production
Analyze data and market trends
Collaborate with product teams
Collaborate with design teams
Collaborate with sales teams
Collaborate with data teams
Own marketing calendar
Own resource allocation
Support go-to-market efforts
How You'll Work.
Team & Collaboration
Collaborate with product, design, sales, and data teams; Work cross-functionally with creative, product, and tech
Communication Scope
Excellent communication skills
Process & Methodology
Project management
Full Job Description
Own the Strategy. Execute at Speed. Scale What Works. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters - You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness. - Your work will shape how millions of users perceive, engage, and trust our platform. - You’ll drive high-growth campaigns and help scale marketing across multiple countries. - You’ll bring structure, creativity, and accountability to a high-performance environment. What You’ll Do - Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA). - Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more. - Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions. - Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging. - Shape and evolve the BJAK brand voice and positioning across platforms. - Manage creative production with internal teams and external agencies/freelancers. - Analyze data and market trends to generate insights and strategic improvements. - Collaborate with product, design, sales, and data teams to align marketing with business goals. - Own the marketi
Applying for this VP Marketing role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about BJAK?
Real rants from real employees. Read before you apply.