BJAK
fintech
VPMarketing
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“VP Marketing at BJAK. Skills: marketing strategy, performance marketing, campaign leadership, brand voice. Own and drive marketing strategy. Lead cross-channel marketing campaigns”
What You'll Achieve.
user acquisition; retention; brand awareness; shape perception; drive high-growth campaigns; scale marketing; clear KPIs; CAC; ROAS; CTR; conversions; ROI-driven decisions; sign-ups; revenue; engagement
Industry & Context.
generate insights; strategic improvements; analyze results; translate them into clear decisions
Based in London
What They're Looking For.
Must Have
4–7 years of experience in marketing, strategic planning, execution, performance marketing, digital strategy, cross-functional campaign leadership, paid media, SEO, content marketing, CRM, lead creative production, data literacy, managing budgets, agencies, external vendors, communication skills, project management skills, stakeholder engagement skills, Based in London
Nice to Have
Experience in high-growth tech or fintech environments, Google Analytics, Meta Ads Manager, HubSpot, Hotjar, brand development, influencer partnerships, event marketing, managing or mentoring junior marketers
What You'll Do.
Own and drive marketing strategy
Lead cross-channel marketing campaigns
Plan and execute performance marketing
Build and lead content marketing engine
Shape and evolve brand voice
Manage creative production
Analyze data and market trends
Collaborate with product teams
Own marketing calendar
Support go-to-market efforts
How You'll Work.
Team & Collaboration
work cross-functionally with creative, product, and tech; Collaborate with product, design, sales, and data teams
Communication Scope
Excellent communication
Process & Methodology
project management
Full Job Description
Own the Strategy. Execute at Speed. Scale What Works. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters - You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness. - Your work will shape how millions of users perceive, engage, and trust our platform. - You’ll drive high-growth campaigns and help scale marketing across multiple countries. - You’ll bring structure, creativity, and accountability to a high-performance environment. What You’ll Do - Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA). - Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more. - Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions. - Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging. - Shape and evolve the BJAK brand voice and positioning across platforms. - Manage creative production with internal teams and external agencies/freelancers. - Analyze data and market trends to generate insights and strategic improvements. - Collaborate with product, design, sales, and data teams to align marketing with business goals. - Own the marketi
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