Curaleaf
cannabis
VP,Innovation
Neural analysis suggests this role is
optimal for Senior candidates.
“VP, Innovation at Curaleaf. Skills: innovation agenda, renovation pipeline, commercialization, consumer insight, brand strategy, category growth priorities, consumer opportunities, commercial goals, revenue potential, margin impact, scalability, strategic importance, consumer desirability, brand fit, technical feasibility, regulatory feasibility, operational complexity, commercial viability, portfolio role, launch readiness, post-launch performance. define, lead, and scale the company’s end-to-e”
What You'll Achieve.
deliver Curaleaf’s short-term and long-term growth objectives
Industry & Context.
unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.
What They're Looking For.
Must Have
rigor of best-in-class CPG innovation, understanding the unique complexity of cannabis: state-by-state regulations, operational variability, supply constraints, product quality variation, evolving consumer behavior, and a category that is still early in the development of true national brands
What You'll Do.
and scale the company’s end-to-end innovation agenda across its house of brands and major product categories
and emerging cannabis formats
responsible for the renovation pipeline from consumer insight through commercialization
ensure that new products are differentiated
and executable across Curaleaf’s multi-state operating model
Define and lead Curaleaf’s enterprise innovation strategy across brands
ensuring alignment with long-term brand strategy
category growth priorities
consumer opportunities
Build and manage a prioritized innovation and renovation pipeline across flower
and emerging categories
balancing near-term revenue opportunities with longer-term platform
and brand-building innovation
Ensure the pipeline is sufficient in terms of revenue potential
and strategic importance to deliver Curaleaf’s short-term and long-term growth objectives
Create a clear framework for how Curaleaf evaluates innovation opportunities
including consumer desirability
technical feasibility
regulatory feasibility
operational complexity
and Operations to ensure innovation choices strengthen the portfolio rather than create unnecessary complexity
Prepare and deliver regular updates to the Executive Leadership Team on innovation pipeline health
and post-launch performance
How You'll Work.
Team & Collaboration
Partner with Brand, Commercial, Finance, and Operations to ensure innovation choices strengthen the portfolio rather than create unnecessary complexity, cannibalization, or fragmentation; Partner with R
Communication Scope
Prepare and deliver regular updates to the Executive Leadership Team
Full Job Description
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Vice President, Innovation Location: Stamford, CT Job Type: Full-Time, Exempt About the Role: Curaleaf is looking for a Vice President of Innovation to define, lead, and scale the company’s end-to-end innovation agenda across its house of brands and major product categories, including flower, pre-rolls, vapes, edibles, and emerging cannabis formats. The VP of Innovation will be responsible for the renovation pipeline from consumer insight through commercialization, ensuring that new products are differentiated, brand-led, technically feasible, margin-accretive, regulatory-compliant, and executable across Curaleaf’s multi-state operating model. This leader must bring the rigor of best-in-class CPG innovation while understanding the unique complexity of cannabis: state-by-state regulations, operational variability, supply constraints, product quality variation, evolving consumer behavior, and a category that is still early in the development of true national brands. What You’ll Do: Define and lead Curaleaf’s enterprise innovation strategy across brands, categories, formats, and markets, ensuring alignment with long-term brand strategy, category growth priorities, consumer opportunities, and commercial goals. Build and manage a prioritized innovation and renovation pipeline across flower, pre-rolls, vapes, edibles, and emerging categories, balancing near-term r
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