EVERSANA
healthcare
VP,ExperienceStrategy
Neural analysis suggests this role is
optimal for director candidates.
“VP, Experience Strategy at EVERSANA. Skills: Experience Strategy, Omnichannel Strategy, people management, data analytics, customer experience design. Set a vision for experience transformation. Create vital relationships internally and externally”
What You'll Achieve.
deliver excellent business results through the efforts of their teams; design and implement innovative customer experiences that build enduring relationships and provide a competitive edge; deliver personalized, impactful solutions; simplify, humanize, and elevate every customer interaction with the brand
Industry & Context.
analytical skills; user experience skills; experience using data and customer research to inform strategic decisions
Travel N/A
What They're Looking For.
Must Have
Bachelor’s degree in marketing, communications, or a related field., 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field, 3+ years of people management experience, leading and growing a team, Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries, Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders, analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions, Expertise with Microsoft Office tools (e. g. , PowerPoint, Word, Excel, etc. , ), Proficiency with digital collaboration and journey mapping tools (e. g. , Miro, Mural, Airtable)., Working knowledge of marketing automation and CRM platforms (e. g. , Veeva, Salesforce Marketing Cloud, Adobe, etc. , ), Adept at using AI systems and frameworks
Nice to Have
Familiarity with web analytics platforms (e. g. , Google Analytics, Adobe Analytics)., Working knowledge of real-time engine solutions, Pitch and new business experience
What You'll Do.
Set a vision for experience transformation
Create vital relationships internally and externally
Demonstrate an understanding of financials and ownership of team utilization and billability
Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
Partner with Analytics to iterate and optimize the Omnichannel Plan
Author tactical briefs and ensure alignment with the overall brand
Guide the development of team members in Experience Strategy expertise and career growth
Support new business initiatives by contributing strategic insights and participating in pitches and presentations
Demonstrate a commitment to diversity
Oversee their respective department
select and supervise the activities of the department
Communicate interpret and discuss with team the company policies and procedures
Determine job objectives
work methods and performance review performance relative to departmental objectives discussion appraisal with each employee and authorize and communicate salary changes
and discharge and administer all other personnel actions
How You'll Work.
Team & Collaboration
drive cross-disciplinary collaboration; Create vital relationships internally and externally; Partner with Analytics; communicate interpret and discuss with team the company policies and procedures
Communication Scope
Exceptional communication and presentation skills; ability to articulate complex ideas clearly to diverse audiences and senior stakeholders; Communication Matters speak up to create transparent, thoughtful, and timely dialogue
Process & Methodology
Omnichannel Plans, tactical briefs
Full Job Description
EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success. Our nine affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Healthware, EVERSANA INTOUCH Medical Communications, EVERSANA INTOUCH Market Access, EVERSANA INTOUCH Media and EVERSANA INTOUCH TTC. THE POSITION: The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions. ESSENTIAL DUTIES AND RESPONSIBILITIES: Our employees are tasked with delivering excellent business results through the efforts of their teams. Th
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