Cordance

SaaS

VP,Expansion

United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“VP, Expansion at Cordance. Skills: Revenue growth, Expansion strategy, Multi-business unit leadership, Customer lifecycle expertise, Data-driven execution, Cross-functional influence, Commercial acumen, Process & systems orientation, Execution & accountability, Builder mindset / operational design. Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units. Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines”

What You'll Achieve.

Maximize customer lifetime value; Increase year-over-year revenue; Increase company efficiency; Maximize retention; Reduce churn; Improve adoption; Improve engagement; Improve long-term value realization; Drive measurable revenue outcomes; Net revenue retention; Expansion ARR; Renewal rates; Improve conversion rates

Industry & Context.

SaaS
Problems you'll solve

Analytical skills

Eligibility Requirements

Final candidate must be able to pass a background check.

What They're Looking For.

Must Have

10–15+ years of experience in revenue leadership roles (e. g. , expansion, account management, customer success, or sales), Experience within a software/SaaS environment, Proven track record of driving net revenue retention through cross-sell, upsell, and renewals, Experience operating across multiple products, business units, or industries, Demonstrated success navigating complex organizational structures and aligning diverse stakeholders, analytical, forecasting, and pipeline management skills, Experience building and scaling high-performing revenue teams, Experience designing and implementing scalable playbooks, operating cadences, and cross-functional workflows, Bachelor’s degree required

Nice to Have

Experience in portfolio or multi-vertical organizations (e. g. , private equity-backed or holding company environments), Experience aligning product packaging and pricing with expansion strategy across varied offerings, Familiarity with CRM systems and tools supporting multi-product selling, MBA or advanced degree

What You'll Do.

Own and drive cross-sell

and renewal revenue across all Cordance business units

Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines

Identify and prioritize high-impact growth opportunities within the existing customer base

Oversee renewal strategy and execution to maximize retention and reduce churn

and long-term value realization

Develop lifecycle-based playbooks to drive expansion at key customer milestones

Build and manage expansion pipeline

with accurate forecasting across products and business units

Establish and track KPIs (net revenue retention

Improve conversion rates through structured processes

and performance management

Partner with Product and Pricing teams to refine packaging

and pricing strategies that enable expansion

Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities

Ensure visibility into customer data

and expansion signals across platforms

Leverage analytics to identify opportunities and improve targeting and timing

Drive CRM and tooling alignment to support multi-product

Build and lead a high-performing expansion organization (account management

and compensation structures aligned to expansion goals

Foster a culture of accountability

and customer-centric growth

How You'll Work.

Team & Collaboration

Partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes; Align go-to-market teams across business units to drive coordinated account strategies; Break down silos and establish consistent processes for identifying and executing expansion opportunities; Ensure clear ownership, accountability, and collaboration across teams; Align Sales, Product, and Operations across the organization

Process & Methodology

Pipeline management, Forecasting, Performance management, Process design, Systems design, Operational design

Full Job Description

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential. We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy. The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem. This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes. Key Responsibilities Expansion Strategy & Revenue Ownership Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines Identify and prioritize high-impact growth opportunities within the existing

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