Viral Nation Inc.
VP,DemandGeneration
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“VP, Demand Generation at Viral Nation Inc.. Skills: Demand generation, Enterprise demand engine, AI-native marketing. Build enterprise demand generation strategy. Drive measurable quarter-over-quarter growth”
What You'll Achieve.
Build qualified pipeline at scale; Drive SQL growth quarter over quarter; Make marketing engine AI-native; Make marketing engine measurable; Make marketing engine performance-driven; Win attention of senior marketing buyers; Achieve first 6 months objectives; Achieve 12 months objectives
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
Proven experience leading enterprise demand generation, Direct accountability for SQL and pipeline outcomes, Track record of driving quarter-over-quarter demand growth, Deep experience marketing to enterprise buyers, Advanced fluency in performance channels, Demonstrated ability to apply AI, Analytical rigor, Commercial judgment, Comfort working closely with sales, Builder mindset, Willingness to be accountable for revenue impact, Experience building or reshaping enterprise demand engine
Nice to Have
AI changed team's speed, AI changed team's quality, AI changed team's economics, AI changed team's conversion performance
What You'll Do.
Build enterprise demand generation strategy
Drive measurable quarter-over-quarter growth
Refine account segmentation
Refine audience targeting
Build operating cadence
Design AI-enabled marketing workflows
Improve targeting quality
Improve personalization
Improve experimentation speed
Improve team leverage
Partner on positioning
Partner on category narrative
Partner on thought leadership
Lead enterprise demand generation team
Develop enterprise demand generation team
Ensure brand efforts support pipeline
Ensure content efforts support pipeline
Deliver sharper ICP focus
Deliver cleaner funnel math
Deliver stronger sales-marketing rhythm
Build repeatable SQL growth
Build repeatable pipeline growth
How You'll Work.
Team & Collaboration
Partnership with sales; Partnership with RevOps; Work with executive leadership; Cross-functional teams
Communication Scope
Executive presentations
Full Job Description
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! The VP, Demand Generation is a revenue-focused enterprise demand generation role. We are looking for a leader who can build qualified pipeline at scale, drive SQL growth quarter over quarter, and make our marketing engine more AI-native, measurable, and performance-driven. This is not a broad corporate brand stewardship role. It is a senior growth leadership role focused on building a stronger enterprise demand engine for Viral Nation. The right person will know how to create qualified pipeline from the right ICP accounts, market credibly to Fortune 2000 buyers and the CMO office, using AI in a practical way to improve speed, signal quality, experimentation, personalization, and conversion performance across the marketing system. Responsibilities: Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs. Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts. Define and continuously refine ICP strategy, account segmentation,
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