Viral Nation Inc.

VP,DemandGeneration

CA$175–275k ~AI est. Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Executive candidates.

The Brief

“VP, Demand Generation at Viral Nation Inc.. Skills: Demand generation, Enterprise demand engine, AI-native marketing. Build enterprise demand generation strategy. Drive measurable quarter-over-quarter growth”

What You'll Achieve.

Build qualified pipeline at scale; Drive SQL growth quarter over quarter; Make marketing engine AI-native; Make marketing engine measurable; Make marketing engine performance-driven; Win attention of senior marketing buyers; Achieve first 6 months objectives; Achieve 12 months objectives

Industry & Context.

Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

Proven experience leading enterprise demand generation, Direct accountability for SQL and pipeline outcomes, Track record of driving quarter-over-quarter demand growth, Deep experience marketing to enterprise buyers, Advanced fluency in performance channels, Demonstrated ability to apply AI, Analytical rigor, Commercial judgment, Comfort working closely with sales, Builder mindset, Willingness to be accountable for revenue impact, Experience building or reshaping enterprise demand engine

Nice to Have

AI changed team's speed, AI changed team's quality, AI changed team's economics, AI changed team's conversion performance

What You'll Do.

Build enterprise demand generation strategy

Drive measurable quarter-over-quarter growth

Refine account segmentation

Refine audience targeting

Build operating cadence

Design AI-enabled marketing workflows

Improve targeting quality

Improve personalization

Improve experimentation speed

Improve team leverage

Partner on positioning

Partner on category narrative

Partner on thought leadership

Lead enterprise demand generation team

Develop enterprise demand generation team

Ensure brand efforts support pipeline

Ensure content efforts support pipeline

Deliver sharper ICP focus

Deliver cleaner funnel math

Deliver stronger sales-marketing rhythm

Build repeatable SQL growth

Build repeatable pipeline growth

How You'll Work.

Team & Collaboration

Partnership with sales; Partnership with RevOps; Work with executive leadership; Cross-functional teams

Communication Scope

Executive presentations

Full Job Description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! The VP, Demand Generation is a revenue-focused enterprise demand generation role. We are looking for a leader who can build qualified pipeline at scale, drive SQL growth quarter over quarter, and make our marketing engine more AI-native, measurable, and performance-driven. This is not a broad corporate brand stewardship role. It is a senior growth leadership role focused on building a stronger enterprise demand engine for Viral Nation. The right person will know how to create qualified pipeline from the right ICP accounts, market credibly to Fortune 2000 buyers and the CMO office, using AI in a practical way to improve speed, signal quality, experimentation, personalization, and conversion performance across the marketing system. Responsibilities: Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs. Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts. Define and continuously refine ICP strategy, account segmentation,

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