Later

influencer marketing

VP,CreatorGrowth(SLG)

New York, New York, United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“VP, Creator Growth (SLG) at Later. Skills: sales-led growth motion for affiliate creator acquisition. defining the creator SLG strategy. building the GTM infrastructure”

What You'll Achieve.

measurable creator acquisition, activation, and retention

Industry & Context.

influencer marketing

What They're Looking For.

Must Have

operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, track record of translating audience and creator insight into pipeline and growth

What You'll Do.

defining the creator SLG strategy

building the GTM infrastructure

leading a team that drives measurable creator acquisition

and retention through a structured

sales-assisted motion

How You'll Work.

Team & Collaboration

work in close partnership with Sales, Product, and the Later Influence team

Full Job Description

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. About this position: Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have. We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem. You will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a t

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