Brooks
Retail Admin
VisualMerchandisingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Visual Merchandising Manager at Brooks. Skills: Visual merchandising, Retail strategy, Brand storytelling. Lead visual merchandising design. Shape brand in physical space”
What You'll Achieve.
Improve conversion; Improve average unit retail; Improve sell-through; Drive demand; Drive clarity; Elevate customer experience; Elevate local relevance; Ensure retail execution is set up for success; Elevate customer engagement; Elevate product discovery; Elevate brand storytelling; Differentiate Brooks in physical retail
Industry & Context.
Data-driven decisions; Challenge assumptions
Travel 20-50%
What They're Looking For.
Must Have
7+ years visual merchandising, 7+ years retail experience design, 7+ years brand experience, Proven track record leading merchandising strategy, Demonstrated ability driving measurable business results, Experience developing operating models, Experience developing tools, Experience developing standards, Deep understanding of consumer behavior, Experience partnering with store design, Experience partnering with product merchandising, Experience partnering with marketing teams, Comfortable using data to inform decisions, Excellent verbal communication skills, Excellent written communication skills, Excellent interpersonal skills, Keen attention to detail, Ability to anticipate how a decision made can affect others, Demonstration of innovation, Demonstration of initiative
Nice to Have
Bachelor's degree in Business, Bachelor's degree in Marketing, Equivalent combination of education and experience, Premium brand experience, Performance brand experience, Passion for sports activities, Ability to understand and empathize with the runner
What You'll Do.
Lead visual merchandising design
Shape brand in physical space
Create experiences that drive commercial performance
Translate seasonal narratives into in-store experiences
Improve average unit retail
Build visual merchandising function
Establish operating models
Elevate customer experience
Lead ideation of visual merchandising vision
Lead execution of visual merchandising vision
Align with retail strategy
Align with brand positioning
Align with commercial priorities
Analyze store-level performance
Identify measurable business outcomes
Own translation of seasonal priorities
Own translation of product priorities
Design scalable visual merchandising operating model
Create repeatable blueprint
Develop standardized playbooks
Develop standardized tools
Develop standardized floor sets
Develop standardized execution frameworks
Elevate local relevance
Lead creation of store zoning
Lead creation of adjacencies
Lead creation of product flow strategies
Own visual merchandising execution for new store openings
Concept new store openings
Develop floor sets for new store openings
Develop launch storytelling for new store openings
Partner to ensure physical space integration
Partner to ensure merchandising strategy integration
Ensure new store opens at flagship level
Set standard for fleet
Partner to define merchandising standards
Partner to define playbook
Partner on product campaigns
Partner on in-store seasonal product launches
Prepare recommendations on assortments
Prepare recommendations on key stories
Prepare recommendations on campaign priorities
Ensure retail execution is set up for success
Oversee use of visual merchandising playbook
Reinforce brand consistency
Build relationships with team members
Gain understanding of brand drivers
Gain understanding of business drivers
Gain understanding of product drivers
Design feedback ecosystem
Maintain feedback ecosystem
Develop feedback ecosystem
Design store audit process
Maintain store audit process
Develop store audit process
Inform future merchandising strategies
Identify opportunities to improve product placement
Identify opportunities to improve storytelling clarity
Identify opportunities to improve in-store navigation
Suggest modifications to improve product placement
Suggest modifications to improve storytelling clarity
Suggest modifications to improve in-store navigation
Stay up to date with retail consumer behaviors
Utilize insights to test new methods
Elevate customer engagement
Elevate product discovery
Elevate brand storytelling
Demonstrate deep understanding of competitive landscape
Bring forward innovative concepts
Bring forward innovative tools
Bring forward innovative technologies
Differentiate Brooks in physical retail
Share expertise to mentor team members
Develop team member skillsets
Provide guidance on day-to-day work
Provide guidance on project work
Train Visual Merchandiser
Train field teams on visual merchandising principles
Train field teams on storytelling
Train field teams on execution excellence
Partner to create alignment across team
Partner to maintain alignment across team
How You'll Work.
Team & Collaboration
Cross-functional partnership; Retail leadership; Store Development; Design team; Product team; Brand Marketing; Creative team; Retail Marketing; Store Operations; Lead Buyer; Senior Manager, Retail
Communication Scope
Verbal communication; Written communication; Listening skills; Concise communication; Clear communication
Process & Methodology
Roadmap planning
Full Job Description
## Description Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there. Your Job: As the Visual Merchandising Manager at Brooks, you will lead the end-to-end visual merchandising design for Brooks owned retail fleet – shaping how the brand comes to life in physical space and creating experiences that drive commercial performance. You will sit at the intersection of brand storytelling, product strategy, and retail performance, translating seasonal narratives into scalable, high-impact in-store experiences that improve conversion, average unit retail (AUR), and sell-through. You will work directly with retail leadership to build the visual merchandising function for a rapidly expanding retail fleet – establishing operating models, tools, and standards that enable consistent execution across markets while elevating the customer experience. ## Your Responsibilities Visual Merchandising Operating Model & Business Impact •Lead the ideation and execution of the visual merchandising vision and roadmap for Brooks owned retail in alignment with the overall retail strategy, brand positioning, and commercial priorities.•Establish clea
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