ASSPL
Design, Marketing, Retail
VisualDesignLead,Brand&Creative
Neural analysis suggests this role is
optimal for Lead candidates.
“Visual Design Lead, Brand & Creative at ASSPL. Skills: Visual strategy, Creative direction, Design systems. Define visual strategy. Execute visual strategy”
What You'll Achieve.
Enhance brand identity; Improve customer experience; Drive conversion; Deliver elevated design solutions; Drive design excellence; Drive professional growth
Industry & Context.
Solutions-first approach
What They're Looking For.
Must Have
6+ years marketing experience, Knowledge of Adobe design programs, Experience building marketing programs, Experience creating visual assets
Nice to Have
Experience in online retail marketing, Experience in digital marketing, Content production timelines and process
What You'll Do.
Define visual strategy
Execute visual strategy
Own creative direction
Translate briefs into design solutions
Set visual quality standards
Uphold UX quality standards
Provide feedback to team
Manage project timelines
Ensure timely delivery
Ensure error-free delivery
Apply digital design best practices
Maintain consistency across channels
Develop visual variations
Identify process streamlining opportunities
Introduce scalable design systems
Introduce reusable templates
Stay updated on design trends
Stay updated on design tools
Stay updated on e-commerce visual language
How You'll Work.
Team & Collaboration
Cross-functional teams; Category teams; Marketing teams; Tech teams; Brand teams; Copy teams
Process & Methodology
Project timelines, Workflows
Full Job Description
As the Senior Visual Lead, you will drive the visual strategy and execution for campaigns across Fashion & Beauty on Amazon.in. You’ll work with junior designers to create compelling, user-centric visuals that enhance brand identity, improve customer experience, and drive conversion. This role demands a strong aesthetic eye, strategic thinking, and deep understanding of e-commerce design systems. You’ll collaborate closely with category, marketing, and tech teams to deliver elevated design solutions that are both on-brand and performance-driven. A bias for innovation, speed, and detail is key to success in this role. Key job responsibilities Define and execute visual strategy across storefronts, campaigns, and marketing assets. Lead and mentor a team of designers to deliver high-quality, user-centric, conversion-driven creatives. Own end-to-end creative direction—from concept to final delivery—ensuring alignment with brand identity and business goals. Collaborate closely with cross-functional teams including category, brand, copy, and marketing to translate briefs into impactful design solutions. Set and uphold high standards for visual and UX quality across all touchpoints. Provide clear, actionable feedback to the team to drive design excellence and professional growth. Manage project timelines and workflows to ensure timely, error-free delivery of assets. Apply digital design best practices and maintain consistency across channels and device formats. Support A/B testing initiatives by developing visual variations, tracking performance, and incorporating insights into future designs. Identify opportunities to streamline processes and introduce scalable design systems or reusable templates. Stay updated on design trends, tools, and e-commerce visual language to keep work fresh and relevant. Demonstrate a strong aesthetic eye, leadership mindset, and a proactive, solutions-first approach to problem-solving. Basic Qualifications: - 6+ years of professional non-intern
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