Zapier
Community & Events Marketing
VirtualProgramsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Virtual Programs Specialist at Zapier. Skills: Virtual programs, Event execution, Program strategy. Own planning of virtual programs. Own execution of virtual programs”
What You'll Achieve.
Drive pipeline goals; Make programming scale; Improve programs over time; Build systems; Surface insights; Evolve program mix
Industry & Context.
Problem-solving instincts; Troubleshooting
What They're Looking For.
Must Have
3+ years event marketing, 3+ years program management, 3+ years campaign operations, 3+ years B2B role, Demonstrated ownership of workstream, Manage complex projects end-to-end, Minimal oversight, Experience running webinars, Experience running virtual events, Experience running digital programs, Use performance data for improvements, Organizational skills, Manage timelines, Manage details, Follow-through across multiple workstreams, Clear written communication skills, Clear verbal communication skills, Align cross-functional teams, Communicate proactively with speakers, Communicate proactively with stakeholders, Communicate proactively with partners, Comfort working inside event platforms, Comfort working inside CRM/marketing tools, Comfort working inside project trackers, Comfort working inside reporting systems, Problem-solving instincts, Handle complex challenges, Handle multi-stakeholder challenges, Find solutions, Communicate progress, Communicate blockers, Builder's mindset, Create systems, Create templates, Create documentation
Nice to Have
Experience with enterprise-focused marketing programs, Experience with executive audience events, Familiarity with post-event reporting, Familiarity with campaign follow-up strategy, Familiarity with audience segmentation, Experience building playbooks, Experience building templates, Experience building operating processes
What You'll Do.
Own planning of virtual programs
Own execution of virtual programs
Own improvement of virtual programs
Drive Demand Gen pipeline goals
Drive AI Transformation pipeline goals
Manage end-to-end lifecycle of programs
Make independent judgment calls
Surface risks to senior teammates
Surface recommendations to senior teammates
Build repeatable systems for programming scale
Contribute to program strategy
Bring data-informed recommendations
Recommend format based on data
Recommend audience based on data
Recommend cadence based on data
Recommend follow-up based on data
Own end-to-end planning of webinars
Own end-to-end execution of webinars
Own end-to-end planning of virtual events
Own end-to-end execution of virtual events
Own end-to-end planning of workshops
Own end-to-end execution of workshops
Own end-to-end planning of executive sessions
Own end-to-end execution of executive sessions
Manage timelines for programs
Manage dependencies for programs
Manage quality for programs
Drive program logistics
Follow-through across teams
Escalate tradeoffs to manager
Build core program assets
Maintain core program assets
Identify template evolution needs
Partner with Demand Gen teams
Partner with AI Transformation teams
Partner with Product Marketing teams
Partner with Content teams
Partner with Creative teams
Partner with Social teams
Partner with operations teams
Align deliverables with campaign goals
Resolve blockers proactively
Manage production readiness for events
Troubleshoot day-of events
Recommend platform improvements
Recommend process improvements
Own audience operations for programs
Manage attendee communications
Manage post-event follow-up workflows
Flag gaps in attendee experience
How You'll Work.
Team & Collaboration
Cross-functional teams; Senior teammates; Demand Gen teams; AI Transformation teams; Product Marketing teams; Content teams; Creative teams; Social teams; Operations teams; Speakers; Stakeholders; Partners
Communication Scope
Written communication; Verbal communication; Proactive communication
Process & Methodology
Project management, Timeline management, Dependency management, Quality management, Logistics management, Process improvement
Full Job Description
AI AT ZAPIER At Zapier https://zapier.com/about, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process https://zapier.com/l/jobs/ai-at-zapier, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Job Posted: 06/02/2025 Location: North America Hi there! Zapier is hiring a Virtual Programs Specialist to own the planning, execution, and continuous improvement of virtual programs that drive our Demand Gen and AI Transformation (DG/AIT) pipeline goals. This role owns the full virtual program workstream: webinars, virtual events, workshops, and executive sessions, from strategy input through post-event analysis. This person will be the driver of Zapier's virtual program engine. They'll manage the end-to-end lifecycle of each program, make independent judgment calls on logistics and production, surface risks and recommendations to senior teammates, and build the repeatable systems that make virtual programming scale. They'll contribute to program strategy by bringing data-informed recommendations on format, audience, cadence, and follow-up based on what they're seeing across events. This is a strong fit for someone who combines sharp operational instincts with strategic curiosity: you don't just run the playbook, you improve it. WHY THIS ROLE MATTERS Virtual programs are a core lever in Zapier's pipeline and audience-building motion. Webinars already drive meaningful pipeline, and they help us reach Director+ audiences through programming tied to our broader AI and enterprise narrative. As we scale, the virtual program workstream needs a dedicated owner who can drive consistent, high-quality execution while also identifying what's working, what's not, and what to try next
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