Soar With Us
Performance Marketing
VideoLead
“Video Lead at Soar With Us. Skills: Creative execution for performance ad campaigns, Directing talent, Understanding paid social content conversion, Managing shoot budgets and timelines, Translating performance data into visual creative decisions. Own creative vision and execution for high-production performance ad campaigns. Own creative execution across our high-production shoots - directing talent, leading treatments, and ensuring every frame serves a commercial purpose”
Industry & Context.
Translate performance data and audience insights into visual creative decisions
1 day in studio / 3 days on set per week, Full-time Manchester-based role (1 day studio / 3 days on set per week)
What They're Looking For.
Must Have
3–4+ years directing commercial, branded or performance content, Demonstrable understanding of what makes paid social content convert: hooks, pacing, scene variety, calls-to-action, Proven experience directing a range of talent on set (actors, founders, real customers), Ability to present and defend creative decisions to internal stakeholders and clients, knowledge of Meta and TikTok ad formats, styles and best practices, Experience working alongside a Producer to manage shoot budgets and timelines, Excellent on-set leadership and communication skills, A showreel or portfolio of commercialranded work is required to be considered for this role
Nice to Have
Direct experience in D2C or performance advertising, Familiarity with tracking creative performance metrics (hook rate, CTR, ROAS), Experience with post-production workflows for social-first content, Ability to operate camera, lighting and audio equipment where required
What You'll Do.
Own creative vision and execution for high-production performance ad campaigns
Own creative execution across our high-production shoots - directing talent
and ensuring every frame serves a commercial purpose
Translate performance data and audience insight into a detailed shot list
Execute on set with confidence
Use feedback to get sharper
Lead creative direction from treatment through delivery across UGC
lifestyle and brand film formats
founders and real customers to capture authentic
performance-driven moments on set
Provide clear creative direction to the Videographer on framing
movement and capture priorities throughout every shoot
Partner with Creative Strategists to translate performance data and audience insights into visual creative decisions
Maintain accurate on-set logging
footage organisation and metadata for post-production handover
Track the performance of your work (hook rate
watch time) and apply learnings to future shoots
Stay ahead of Meta and TikTok creative trends and experiment with new formats and approaches
Contribute to raising the creative bar across the production team
How You'll Work.
Team & Collaboration
Work hand-in-hand with Creative Strategists; Partner with Creative Strategists; Work alongside a Producer; Build working relationships with our Strategists and Producers
Communication Scope
Excellent on-set leadership and communication skills; Ability to present and defend creative decisions to internal stakeholders and clients; Provide clear creative direction
Process & Methodology
Manage shoot budgets and timelines
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