Freshworks
SaaS
VicePresident,ScaledDemandGeneration
“Vice President, Scaled Demand Generation at Freshworks. Skills: Demand generation strategy, AI-native demand engine, Revenue growth. Drive end-to-end demand generation strategy. Own pipeline creation targets”
What You'll Achieve.
Predictable pipeline generation; Repeatable pipeline generation; Align to revenue plan; Increase marketing contribution to ARR; Improve conversion rates; Improve velocity across segments; Achieve efficiency gains through AI; Achieve efficiency gains through automation
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
12+ years in B2B SaaS marketing, Senior-level demand leadership experience, Experience operating across SMB, Mid-Market, and Enterprise segments, Deep fluency in marketing analytics, forecasting, and attribution, Experience embedding AI and automation into demand workflows, Track record of building and developing high-performing global teams, Executive presence and ability to influence at the C-level
What You'll Do.
Drive end-to-end demand generation strategy
Own pipeline creation targets
Accountable for marketing-sourced revenue
Optimize funnel velocity
Optimize stage conversion
Optimize CAC efficiency
Architect AI-native demand engine
Embed machine learning into workflows
Embed automation into workflows
Harness predictive analytics
Harness intent signals
Build scalable testing frameworks
Operationalize AI-driven insights
Lead integrated demand strategy
Drive coordination with PLG
Drive coordination with expansion motions
Accelerate cross-sell pipeline
Accelerate upsell pipeline
Build global demand generation organization
Scale global demand generation organization
Develop global demand generation organization
Establish ownership frameworks
Establish accountability frameworks
Create operating rhythms with Sales
Create operating rhythms with RevOps
Raise bar on analytical rigor
Raise bar on experimentation velocity
Raise bar on data-informed decision-making
How You'll Work.
Team & Collaboration
Strategic business partner to Sales; Partner with Product Marketing; Partner with RevOps; Partner with Customer Marketing; Partner with Product; Partner with Finance; Partner with Customer Success
Communication Scope
Influence at C-level
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