Freshworks
Technology
VicePresident,ScaledDemandGeneration
“Vice President, Scaled Demand Generation at Freshworks. Skills: Demand generation strategy, AI-native demand engine, Global pipeline, Revenue impact. Drive end-to-end demand generation strategy. Own pipeline creation targets”
What You'll Achieve.
Predictable, repeatable pipeline generation; Measurable increase in marketing's contribution to ARR; Improved conversion rates and velocity; Demonstrable efficiency gains through AI-enabled execution; Strong, developing leadership bench
Industry & Context.
Analytical rigor; Data-informed decision making
What They're Looking For.
Must Have
12+ years in B2B SaaS marketing, Senior-level demand leadership experience, Experience operating across SMB, Mid-Market, and Enterprise segments, Deep fluency in marketing analytics, forecasting, and attribution, Experience embedding AI and automation into demand workflows, Track record of building and developing high-performing global teams, Executive presence and ability to influence at the C-level, Proven ownership of pipeline tied directly to ARR in a scaled SaaS environment
What You'll Do.
Drive end-to-end demand generation strategy
Own pipeline creation targets
Accountable for marketing-sourced revenue contribution
Optimize funnel velocity
Optimize stage conversion
Optimize CAC efficiency
Architect an AI-native demand engine
Embed machine learning and automation
Harness predictive analytics and intent signals
automated testing frameworks
Operationalize AI-driven insights
Lead integrated demand strategy across CX and EX
Drive coordination with PLG and expansion motions
Accelerate cross-sell and upsell pipeline
and develop a high-performing global demand
Establish clear ownership and accountability frameworks
Create disciplined operating rhythms with Sales and RevOps
Raise the bar on analytical rigor
Raise the bar on experimentation velocity
Raise the bar on data-informed decision-making
How You'll Work.
Team & Collaboration
Strategic business partner to Sales; Partner with Product Marketing; Partner with RevOps; Partner with Customer Marketing; Partner cross-functionally; Partner with PLG; Partner with expansion motions; Collaborate with Customer Marketing; Partner across Sales; Partner with Product; Partner with Finance; Partner with Customer Success
Communication Scope
Executive presence; Influence at C-level
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