Company
Technology
VicePresident,MarketingTechnology&DigitalMarketing
Neural analysis suggests this role is
optimal for Executive candidates.
“Vice President, Marketing Technology & Digital Marketing. Skills: MarTech strategy, Digital marketing strategy, Customer acquisition, Pipeline growth. Own enterprise MarTech strategy. Lead enterprise MarTech strategy”
What You'll Achieve.
Maximize ROI; Improve performance; Strengthen funnel performance; Improve sales velocity; Reduce leakage; Pipeline contribution; Conversion rates; Revenue outcomes
Industry & Context.
Analytical skills; Data-driven decision-making
What They're Looking For.
Must Have
10+ years of experience in digital marketing, 10+ years of experience in marketing technology, 10+ years of experience in marketing transformation leadership, Bachelor’s degree in marketing, Bachelor’s degree in information technology, Proven experience building full-funnel ecosystems, Proven experience scaling full-funnel ecosystems, Proven experience building omnichannel ecosystems, Proven experience scaling omnichannel ecosystems, Expertise with MarTech platforms, Expertise with CRM systems, Expertise with analytics tools, Demonstrated ability to lead cross-functional initiatives, Exceptional analytical skills, Data-driven decision-making skills, Experience in performance marketing, Experience in attribution modeling, Experience in conversion optimization, Leadership skills at executive level, Communication skills at executive level, Stakeholder management skills at executive level
Nice to Have
Advanced degree preferred
What You'll Do.
Own enterprise MarTech strategy
Lead enterprise MarTech strategy
Own digital marketing strategy
Lead digital marketing strategy
Drive pipeline growth
Drive revenue generation
Drive customer acquisition
Translate business priorities into roadmaps
Design investment across media channels
Optimize investment across media channels
Improve performance across SEO
Improve performance across SEM
Improve performance across demand generation
Lead evolution of digital platforms
Integrate CRM systems
Integrate lead management systems
Integrate marketing automation systems
Strengthen funnel performance
Improve sales velocity
Establish governance frameworks
Establish performance standards
Drive continuous innovation
Evaluate MarTech solutions
Deploy MarTech solutions
Evaluate automation capabilities
Deploy automation capabilities
Evaluate advanced analytics tools
Deploy advanced analytics tools
How You'll Work.
Team & Collaboration
Cross-functional initiatives
Communication Scope
Executive level communication
Process & Methodology
Roadmaps
Full Job Description
## Accountabilities Own and lead the enterprise MarTech and digital marketing strategy as a core driver of pipeline growth, revenue generation, and customer acquisition. Translate executive-level business priorities into multi-year digital roadmaps spanning automation, analytics, and omnichannel engagement. Design and optimize investment across paid, owned, and earned media channels to maximize ROI and improve performance across SEO, SEM, and demand generation. Lead the evolution of digital platforms including websites, portals, email ecosystems, and customer-facing applications to improve conversion and engagement. Integrate CRM, lead management, and marketing automation systems to strengthen funnel performance, improve sales velocity, and reduce leakage. Establish governance frameworks, KPIs, and performance standards tied directly to pipeline contribution, conversion rates, and revenue outcomes. Drive continuous innovation by evaluating and deploying emerging MarTech solutions, automation capabilities, and advanced analytics tools. Requirements This role requires a seasoned digital and MarTech leader with deep expertise in scaling enterprise marketing capabilities and driving measurable business impact. The ideal candidate combines strategic vision with strong analytical capability and a track record of leading cross-functional transformation. 10+ years of experience in digital marketing, marketing technology, or marketing transformation leadership roles. Bachelor’s degree in marketing, information technology, or related field; advanced degree preferred. Proven experience building and scaling full-funnel, omnichannel digital marketing ecosystems. Strong expertise with MarTech platforms, CRM systems, and analytics tools such as Dynamics 365, Power BI, Google Analytics, SEO/SEM platforms, and CMS solutions. Demonstrated ability to lead cross-functional initiatives from strategy through execution in complex organizations. Exceptional analytical and data-driven decis
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