Novo
Fintech
VicePresident,Marketing
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“Vice President, Marketing at Novo. Skills: Brand strategy, Growth marketing, AI-powered marketing, Marketing leadership. Develop marketing strategy. Execute marketing strategy”
What You'll Achieve.
Drive sustainable growth; Drive measurable growth; Scale brand engine; Scale growth engine; Reach small business owners; Acquire small business owners; Retain small business owners; Support expanding customer base; Support business operations; Scale creative output; Scale growth efficiency; Build high-performing teams; Achieve growth targets; Achieve unit economics; Build trust at scale; Build awareness at scale; Optimize for efficient growth; Optimize for scalable growth; Deepen engagement; Deepen activation; Deepen share-of-wallet; Ensure AI marketing meets bar; Shape product positioning; Shape product messaging; Shape product go-to-market; Set growth targets; Measure growth impact; Forecast growth; Ensure marketing claims meet requirements; Ensure marketing disclosures meet requirements; Ensure marketing campaigns meet requirements; Measure performance; Continuously improve; Hold organization accountable; Deliver campaigns
Industry & Context.
Analytical judgment; Creative judgment
What They're Looking For.
Must Have
12–18+ years marketing experience, 3–5 years senior marketing leadership, Building and scaling brand marketing, Building and scaling performance marketing, Brand-building and data-driven growth, Funnel metrics, attribution, CAC/LTV economics, AI-driven marketing strategy, Using AI tools to scale creative, Using AI tools to scale personalization, Using AI tools to scale analytics, Lead and motivate cross-functional teams, Manage complex initiatives, Communicate with technical stakeholders, Communicate with non-technical stakeholders, Partner with Product, Data, Compliance, Deliver campaigns within regulatory constraints, Analytical and creative judgment, Experiment-driven approach to growth, Thrive in fast-paced startup environment
Nice to Have
Fintech leadership experience, Financial services leadership experience, High-growth consumer technology leadership, High-growth SMB technology leadership, Advanced degree (MBA)
What You'll Do.
Develop marketing strategy
Execute marketing strategy
Lead marketing organization
Mentor marketing organization
Grow marketing organization
Define brand narrative
Define brand positioning
Build differentiated voice
Build creative system
Oversee brand campaigns
Oversee brand content
Oversee brand communications
Own customer acquisition
Optimize performance marketing
Drive lifecycle marketing
Drive retention marketing
Deepen customer engagement
Deepen customer activation
Deepen share-of-wallet
Evaluate channel performance
Allocate marketing spend
Manage marketing budget
Optimize marketing spend
Define AI marketing scale
Raise creative velocity
Raise testing throughput
Raise analytical depth
Maintain brand quality
Maintain brand consistency
Partner with Compliance
Ensure AI marketing privacy
Ensure AI marketing fairness
Ensure AI marketing transparency
Ensure AI marketing regulatory bar
Apply judgment to AI tools
Make build-vs-buy decisions
Shape product positioning
Shape product messaging
Shape product go-to-market
Measure growth impact
Ensure marketing claims meet requirements
Ensure marketing disclosures meet requirements
Ensure marketing campaigns meet requirements
Communicate with stakeholders
Own marketing metrics
Build marketing instrumentation
Build marketing attribution
Build marketing reporting
Measure marketing performance
Improve marketing performance
Hold organization accountable
Run disciplined experimentation
Run disciplined learning
Contribute to strategic planning
Develop marketing budget
Manage marketing budget
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Data; Partner with Finance; Partner with Compliance; Partner with Risk; Partner with Legal; Partner with external agencies; Partner with external partners; Communicate with executive team; Communicate with board
Communication Scope
Communicate effectively
Process & Methodology
Manage complex initiatives
Full Job Description
COMPANY DESCRIPTION Novo is a venture-backed fintech that simplifies banking for small businesses. Since our Fall 2018 beta launch, we've expanded offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations. Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses. In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners. Our vision is to be the go-to platform serving small businesses – from launch to everyday – so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital. We'd like to look back 5–10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo. Novo raised $170 million in venture capital and is backed by leading investors, including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital (formerly GGV). Learn more at https://www.novo.co. ROLE DESCRIPTION Novo is seeking a highly experienced and motivated marketing leader to own and scale our brand, growth, and demand engine. This role is critical to how Novo reaches, acquires, and retains small business owners, supporting our rapidly expanding customer base and business operations. The ideal candidate is a hands-on leader who can set marketing strategy, build and grow high-performing teams across brand and performance, harness AI to scale both creative output and growth efficiency, and partner closely with Product, Data, and Finance to drive sustainable, measurable growth within a dynamic, regulated fintech environment. RESPONSIBILITIES MARKETING STRATEGY & LEADERSHIP - Develop and execute the overall marketing strategy aligned with Novo's mission, growth targets, and unit economics. - Own the full funnel — awa
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