Hatch
AI SaaS
VicePresident,Marketing
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“Vice President, Marketing at Hatch. Skills: Product Positioning & Messaging, Demand Generation, Brand Leadership, Product Marketing, Content Strategy, Performance & Analytics, Team Leadership. Own and refine Hatch’s product positioning and messaging. Ensure all communications highlight our unique value in AI-driven lead management, 24/7 call handling, and unified communication for service businesses”
What You'll Achieve.
Drive strategic brand positioning, demand generation, and customer growth; Establish Hatch as the market leader in AI-powered lead management; Drive qualified leads and pipeline growth; Inform strategy and continuous improvement through performance analysis
Industry & Context.
What They're Looking For.
Must Have
Scrappy, hands-on, and ready to build from the ground up, Willing to dive in head first to establish the marketing function, processes, and foundational team, Thrive in fast-moving, high-growth environments, Not afraid to try new things or pivot as needed, Equally comfortable rolling up your sleeves on tactical work as you are building and scaling your team, See yourself as THE marketing leader—owning the function, setting the vision, and being accountable for results, Comfortable working with a CEO who is product-led but has limited direct marketing, Ready to educate, influence, and drive the strategy independently, Sense of ownership, grit, and the ability to motivate and lead by example
Nice to Have
8+ years experience in B2B SaaS marketing, Experience in AI, lead management, or home services verticals, Demonstrated success in building pipeline and brand presence in a high-growth, fast-paced environment, Data-driven mindset, Expertise in marketing analytics and performance optimization, Experience leading teams across content, demand generation, and product marketing, Passion for driving real customer impact through technology and operational excellence
What You'll Do.
Own and refine Hatch’s product positioning and messaging
Ensure all communications highlight our unique value in AI-driven lead management
and unified communication for service businesses
Oversee all demand generation campaigns across digital
and especially industry events to drive qualified leads and pipeline growth
Ensure Hatch is recognized at key conferences
and community gatherings as the leader and trusted partner for AI-powered lead management in home services
Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses
Partner with product and growth teams to define value propositions
competitive differentiation
and successful product launches
Lead a team to deliver compelling thought leadership content
leveraging customer success and industry trends
and analyze campaign and pipeline performance to inform strategy and continuous improvement
and scale a high-performing
cross-functional marketing team
How You'll Work.
Team & Collaboration
Partner with product and growth teams
Communication Scope
Exceptional written, verbal, and visual communication skills
Full Job Description
About Hatch Hatch is the AI growth engine for service businesses, trusted by 2,000+ brands in home services and home improvement. The Hatch platform unifies voice, SMS, and email powered by AI and automation, delivering best-in-class lead management, re-engagement, and operational tools to home services pros. Role Overview We’re seeking an ambitious, data-driven VP of Marketing to lead and expand Hatch’s marketing efforts in the rapidly growing AI SaaS sector for home services. The VP, Marketing will drive strategic brand positioning, demand generation, and customer growth—establishing Hatch as the market leader in AI-powered lead management. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. What you'll do: - Product Positioning & Messaging: Own and refine Hatch’s product positioning and messaging. Ensure all communications highlight our unique value in AI-driven lead management, 24/7 call handling, and unified communication for service businesses. - Demand Generation: Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth. Ensure Hatch is recognized at key conferences, trade shows, and community gatherings as the leader and trusted partner for AI-powered lead management in home services. - Brand Leadership: Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses. - Product Marketing: Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches. - Content: Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends. - Performance & Analytics:
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