Hatch
AI SaaS
VicePresident,Marketing
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“Vice President, Marketing at Hatch. Skills: Marketing Strategy, Demand Generation, Brand Positioning, Team Leadership, AI SaaS Marketing. Lead and expand Hatch’s marketing efforts. Drive strategic brand positioning, demand generation, and customer growth”
What You'll Achieve.
Drive qualified leads and pipeline growth; Establish Hatch as the market leader in AI-powered lead management; Achieve continuous improvement through performance analysis
Industry & Context.
What They're Looking For.
Must Have
Scrappy, hands-on, and ready to build from the ground up, Thrive in fast-moving, high-growth environments, Comfortable rolling up your sleeves on tactical work as well as building and scaling a team, Own the marketing function, set the vision, and be accountable for results, Comfortable working with a CEO who is product-led but has limited direct marketing experience, Sense of ownership, grit, and the ability to motivate and lead by example
Nice to Have
8+ years experience in B2B SaaS marketing, Experience in AI, lead management, or home services verticals, Demonstrated success in building pipeline and brand presence in a high-growth, fast-paced environment, Data-driven mindset with expertise in marketing analytics and performance optimization, Experience leading teams across content, demand generation, and product marketing, Exceptional written, verbal, and visual communication skills, Proficiency with modern MarTech (HubSpot, Marketo, Salesforce, analyticsI platforms, etc.), Passion for driving real customer impact through technology and operational excellence
What You'll Do.
Lead and expand Hatch’s marketing efforts
Drive strategic brand positioning
Own and refine Hatch’s product positioning and messaging
Oversee all demand generation campaigns
Strengthen the Hatch brand as the market leader
Partner with product and growth teams to define value propositions
competitive differentiation
and successful product launches
Lead a team to deliver compelling thought leadership content
and analyze campaign and pipeline performance
and scale a high-performing
cross-functional marketing team
How You'll Work.
Team & Collaboration
Partner with product and growth teams
Communication Scope
Exceptional written, verbal, and visual communication skills
Full Job Description
About Hatch Hatch is the AI growth engine for service businesses, trusted by 2,000+ brands in home services and home improvement. The Hatch platform unifies voice, SMS, and email powered by AI and automation, delivering best-in-class lead management, re-engagement, and operational tools to home services pros. Role Overview We’re seeking an ambitious, data-driven VP of Marketing to lead and expand Hatch’s marketing efforts in the rapidly growing AI SaaS sector for home services. The VP, Marketing will drive strategic brand positioning, demand generation, and customer growth—establishing Hatch as the market leader in AI-powered lead management. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. What you'll do: - Product Positioning & Messaging: Own and refine Hatch’s product positioning and messaging. Ensure all communications highlight our unique value in AI-driven lead management, 24/7 call handling, and unified communication for service businesses. - Demand Generation: Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth. Ensure Hatch is recognized at key conferences, trade shows, and community gatherings as the leader and trusted partner for AI-powered lead management in home services. - Brand Leadership: Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses. - Product Marketing: Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches. - Content: Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends. - Performance & Analytics:
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