Acxiom
VicePresident,Marketing
“Vice President, Marketing at Acxiom. Skills: Growth Marketing Strategy, Sales Enablement, Pitch Theatre & Storytelling, Revenue Growth, Team Leadership. Drive scalable, revenue-focused growth in close partnership with Sales across key brands. Lead high-impact pitches and bespoke sales enablement for priority new and existing accounts”
What You'll Achieve.
Drive scalable, revenue-focused growth; Accelerate pipeline win rates; Maximize efficient use of time; Move the needle with renewals and upsell/cross sell initiatives; Drive conversion; Improve win rates; Accelerate deal velocity; Improve speed, quality, and consistency of pitch development and enablement; Growth Marketing team is high-performing, focused, and measured on business outcomes not activity
Industry & Context.
Data-informed decision-making
What They're Looking For.
Must Have
12–15+ years in sales-aligned growth marketing or new business roles, with senior leadership responsibility, Demonstrated ownership of revenue-driving initiatives impacting pipeline quality, velocity, and win rates, Advanced ABM experience and judgment in prioritizing target accounts and growth opportunities, Clear ownership of pitch theatre, including narrative development and execution, Experience leading marketing sales enablement strategy with measurable adoption and impact, executive presence with Sales, Client Partners, and senior leadership, Data-informed decision-maker with AI first mindset, A power user of Microsoft Powerpoint
What You'll Do.
revenue-focused growth in close partnership with Sales across key brands
Lead high-impact pitches and bespoke sales enablement for priority new and existing accounts
Align growth marketing priorities to revenue goals
Accelerate pipeline win rates
Elevate how the organization shows up with key accounts
Lead and develop a high-performing growth marketing team with clear KPIs tied to pipeline impact and revenue outcomes
Prioritize team efforts around target accounts
and in-year renewals to maximize efficient use of time
Oversee and activate sales engagement
sales support with tailored marketing plans focused on moving the needle with renewals and upsell/cross sell initiatives
Lead new business pitches and strategic client presentations
Serve as the authority on pitch storytelling
establishing best practices for narrative structure
visual design in close collaboration with the design team
and the strategic use of standard and custom collateral
Ensure storytelling is clear
simple and industry/account-relevant
balancing standardized content with purposeful customization based on client context and growth opportunity
Lead the creation of executive-ready narratives
and RFP responses in close partnership with Sales and Program Management for select
Apply an AI-first mindset to modernize pitch development and enhance speed
Drive bespoke sales enablement for priority new and existing accounts through account-tailored enablement and solution storytelling
blending standard content with customized marketing strategies—developed in partnership with the broader marketing organization—to scale enablement and drive conversion
Partner with Sales Leadership to identify target markets
and expansion opportunities
Lead bespoke program selection
partnering with digital and marketing operations on account strategy and working closely with events and integrated marketing to drive design and execution
Showcase in‑flight and successful key account programs on client partner leadership calls to drive awareness
and adoption across other prioritized accounts
Stay closely aligned with evolving priority accounts
current marketing deliverables
serving as an expert voice into broader marketing programs that can drive impact across priority accounts and prospects
Act as a strategic connector between Marketing and Sales
developing product and services fluency to shape effective sales enablement and growth marketing strategies
frictionless collaboration
Ensure sales are knowledgeable on the latest tools
and assets to help sales “connect the dots faster” across all stages of the sales cycle at account level
Provide a voice into recommended trainings for CPs and new logo sellers based on experience partnering with Partner and Product marketing teams
Tailor key assets (brand/solution/POVs/event books) to high priority accounts to accelerate opportunities and drive conversion
Represent marketing to key Sales and Client Partner leaders
ensuring marketing initiatives and events are fully leveraged to drive growth at each account level
How You'll Work.
Team & Collaboration
Close partnership with Sales; Collaboration with the design team; Partnership with Sales and Program Management; Partnering with digital and marketing operations; Working closely with events and integrated marketing; Strategic connector between Marketing and Sales; Partnering with Partner and Product marketing teams; Represent marketing to key Sales and Client Partner leaders
Communication Scope
Compelling storytelling; Executive-ready presentations; Clear communication
Process & Methodology
Program management
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