Aldar
DARNA
VicePresidentLoyaltyMarketing
“Vice President - Loyalty Marketing at Aldar. Skills: Loyalty marketing, Customer lifecycle, Marketing strategy, Campaign management. Develop marketing strategies. Deliver marketing strategy”
What You'll Achieve.
Drive measurable growth in revenue; Drive measurable growth in profit; Drive measurable growth in market share; Achieve acquisition targets; Achieve retention targets; Achieve incremental revenue goals; Maximize profitability
Industry & Context.
Data-driven decision making; Advanced analytics
What They're Looking For.
Must Have
10+ years loyalty marketing experience, Bachelor's in Marketing, Bachelor's in Business Administration, Leadership skills, Define marketing strategies, Lead marketing campaigns, Drive growth and positive ROI, Cross-functional collaboration, Develop actionable plans, Leverage data-driven marketing, Measure ROI, Apply complex analytical methods, Understand paid media, Understand performance marketing channels
Nice to Have
Track record in retail industries
What You'll Do.
Develop marketing strategies
Deliver marketing strategy
Drive measurable growth
Develop loyalty campaigns
Develop lifecycle promotions framework
Lead marketing campaign strategy
Drive database growth
Drive sales penetration
Define differentiation
Define brand identity
Oversee budget planning
Oversee financial forecasting
Evaluate marketing initiatives
Prioritize marketing initiatives
Develop integrated loyalty campaigns
Deliver integrated loyalty campaigns
Ensure effective execution
Ensure efficient execution
Support ad-hoc campaign requests
Support campaign planning
Conceptualize loyalty points offers
Execute loyalty points offers
Leverage data analytics
Drive activation rates
Drive incremental revenue
Implement lifecycle marketing programs
Refine lifecycle marketing programs
Enhance BAU campaign targeting
Partner with marketing leaders
Design loyalty marketing plans
Deliver loyalty marketing plans
Ensure alignment with strategies
Ensure alignment with calendars
Own loyalty program brand
Drive lifecycle marketing programs
Implement tailored segmentation
Implement offer architectures
Implement engagement cadences
Own performance marketing
Ensure brand-appropriate tone
Ensure relevance for audience
Build personalized customer journeys
Improve customer metrics
Manage annual program budgets
Maximize profitability
Ensure compliance with requirements
Partner with data teams
Partner with technology teams
Establish attribution models
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Collaborate with marketing leaders; Partner with data teams; Partner with technology teams
Applying for this Vice President - Loyalty Marketing role?
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