Aldar

DARNA

VicePresidentLoyaltyMarketing

AED 600–950k ~AI est. Abu Dhabi, United Arab Emirates
The Brief

“Vice President - Loyalty Marketing at Aldar. Skills: Loyalty marketing, Customer lifecycle, Marketing strategy, Campaign management. Develop marketing strategies. Deliver marketing strategy”

What You'll Achieve.

Drive measurable growth in revenue; Drive measurable growth in profit; Drive measurable growth in market share; Achieve acquisition targets; Achieve retention targets; Achieve incremental revenue goals; Maximize profitability

Industry & Context.

DARNA
Problems you'll solve

Data-driven decision making; Advanced analytics

What They're Looking For.

Must Have

10+ years loyalty marketing experience, Bachelor's in Marketing, Bachelor's in Business Administration, Leadership skills, Define marketing strategies, Lead marketing campaigns, Drive growth and positive ROI, Cross-functional collaboration, Develop actionable plans, Leverage data-driven marketing, Measure ROI, Apply complex analytical methods, Understand paid media, Understand performance marketing channels

Nice to Have

Track record in retail industries

What You'll Do.

Develop marketing strategies

Deliver marketing strategy

Drive measurable growth

Develop loyalty campaigns

Develop lifecycle promotions framework

Lead marketing campaign strategy

Drive database growth

Drive sales penetration

Define differentiation

Define brand identity

Oversee budget planning

Oversee financial forecasting

Evaluate marketing initiatives

Prioritize marketing initiatives

Develop integrated loyalty campaigns

Deliver integrated loyalty campaigns

Ensure effective execution

Ensure efficient execution

Support ad-hoc campaign requests

Support campaign planning

Conceptualize loyalty points offers

Execute loyalty points offers

Leverage data analytics

Drive activation rates

Drive incremental revenue

Implement lifecycle marketing programs

Refine lifecycle marketing programs

Enhance BAU campaign targeting

Partner with marketing leaders

Design loyalty marketing plans

Deliver loyalty marketing plans

Ensure alignment with strategies

Ensure alignment with calendars

Own loyalty program brand

Drive lifecycle marketing programs

Implement tailored segmentation

Implement offer architectures

Implement engagement cadences

Own performance marketing

Ensure brand-appropriate tone

Ensure relevance for audience

Build personalized customer journeys

Improve customer metrics

Manage annual program budgets

Maximize profitability

Ensure compliance with requirements

Partner with data teams

Partner with technology teams

Establish attribution models

How You'll Work.

Team & Collaboration

Cross-functional collaboration; Collaborate with marketing leaders; Partner with data teams; Partner with technology teams

Free ATS check

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