VicePresident-LoyaltyMarketing

## Description Job Purpose   Develop and deliver the marketing strategy for Live Aldar and Darna Rewards, both online and offline to drive measurable growth in revenue, profit, and market share. Also, to develop short and long-term loyalty campaigns and lifecycle promotions framework, as well as lead marketing campaign strategy, drive database growth and sales penetration across the group.   Roles and Responsibilities Strategic Responsibilities Develop and own marketing strategies for Darna Rewards and Live Aldar, including separate annual plans, acquisition and retention targets, and incremental revenue goals. Define the positioning, differentiation, and brand identity for Live Aldar and Darna Rewards, ensuring each serves its target audience while reinforcing the broader Aldar loyalty ecosystem. Own the marketing P&L, overseeing budget planning, allocation, and financial forecasting. Establish governance for how Live Aldar and Darna Rewards interact — cross-member journeys, shared campaigns, referral mechanics, and co-benefit offers where commercially viable. Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment. Develop and deliver multi-channel integrated loyalty campaigns in collaboration with key stakeholders, ensuring effective and efficient execution of the marketing plan, while also supporting ad-hoc campaign requests and planning as needed. Conceptualize and execute strategic loyalty points offers in partnership with internal and external teams, leveraging data analytics and KPIs to optimize acquisition, activation, and retention. Drive higher activation rates and incremental revenue by implementing and refining lifecycle marketing programs and enhancing BAU campaign targeting. Partner with marketing leaders across Real Estate, Retail, and other verticals to design and deliver integrated loyalty marketing plans, ensuring alignment with broader marketing strategies and key asset-level calendars. Owns