Inizio Evoke
health communications
VicePresident,IntegratedCommsStrategy(Growth)
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“Vice President, Integrated Comms Strategy (Growth) at Inizio Evoke. Skills: Integrated Comms Strategy, New Business Growth, Earned-First Ideation, Strategy Development. Support New Business & Organic Growth. Lead strategy development for pitches and proposals, from opportunity framing through final narrative”
What You'll Achieve.
support new business growth; drive strategic initiatives across key client organic opportunities; shape work at the front end of engagements; unlock earned-first ideas that can grow into larger programs; help teams and clients get to sharper, more creative thinking, faster; strengthen win potential; improve speed and quality
Industry & Context.
defining the problem; bring structure and clarity to ambiguous or undefined client challenges
What They're Looking For.
Must Have
8+ years of experience in communications strategy, Experience in healthcare, biotech, or pharmaceutical communications required, Experience with patient, caregiver, and HCP audiences, Demonstrated experience supporting or leading new business and pitch strategy, Experience developing creative briefs and facilitating workshops with clients and internal teams, Storytelling and presentation skills, Experience working across integrated communications (earned, social, digital, paid), Knowledge to connect cultural trends, media shifts, and emerging technologies (including AI) to strategy, Collaborative mindset and ability to work across departments
What You'll Do.
Support New Business & Organic Growth
Lead strategy development for pitches and proposals
from opportunity framing through final narrative
Partner with account leads to identify and shape organic growth opportunities within existing clients
messaging and strategic approach for new opportunities
Build compelling storylines that differentiate our thinking and strengthen win potential
Lead Early-Stage Strategy Development
Develop briefs that define the problem
Facilitate client and internal workshops to agree on strategy and unlock new thinking
Summarize inputs into clear
actionable strategic direction for communications
Bring structure and clarity to ambiguous or undefined client challenges
Drive Earned-First Ideation
Partner with creative
social/influencer and integrated teams to produce ideas grounded in insight
Ensure ideas are culturally relevant
and aligned to communications goals
Push teams to think beyond expected approaches and unlock more distinctive
Turn Insight into Action
and market dynamics to identify meaningful insights
and competitive inputs into clear strategic actions
Identify whitespace and opportunities for differentiation
Collaborate Across Teams
Contribute to creative briefs and ensure strategy is carried into execution
Contribute to Strategic Excellence
Help enhance how strategy shows up across new business and early-stage work
and ways of working that improve speed and quality
Apply AI and latest tools to enhance insight generation
workshop development and ideation
How You'll Work.
Team & Collaboration
Partner with account leads; Partner with creative, specialty, and account teams; Partner with creative, earned media, social/influencer and integrated teams; Work with account, creative, digital, social, influencer, and analytics teams; Be the connector across departments to ensure understanding and momentum
Communication Scope
Storytelling and presentation skills
Full Job Description
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. About Us: Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide. About the Role: As VP, Integrated Comms Strategy, you will support new business growth and drive strategic initiatives across key client organic opportunities. You will be focused on shaping work at the front end of engagements. You will focus on defining the problem, developing the brief, facilitating workshops, and partnering with creative, specialty, and account teams. The goal is to unlock earned-first ideas that can grow into larger programs. You will play a central role in both new business and organic growth, helping teams and clients get to sharper, more creative thinking, faster. You will be tracking culture, media trends and the evolving healthcare landscape—and translating those shifts into relevant, forward-looking strategy. This includes staying current on emerging technologies, including AI, and applying them to strengthen insight development, ideation, and strategic output. This is a remote role reporting the EVP Growth & Innovation. What You'll Do: Support New Business & Organic Growth Lead strategy development for pitches and proposals, from opportunity framing through final narrative Partner with account leads to identify and shape organic growth opportunities within existing clients Define positioning, messaging and strategic approach for new opportunities Build compelling storylines that differentiate our thinking and strengthen win potential Lead Early-Stage Strategy Development Develop briefs that define the problem, audience, insight, an
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