Mariner
Financial Services
VicePresident,GotoMarket
“Vice President, Go to Market at Mariner. Skills: Go-to-market strategy, Organic growth, Client acquisition, Brand strategy. Define and lead go-to-market strategy for organic growth. Align channels, audiences, and messaging to business priorities”
What You'll Achieve.
Influence pipeline contribution; Deliver on revenue-driven goals; Accelerate business growth; Improve conversions; Expand reach; Engage new audiences; Achieve career goals
Industry & Context.
Strategic prioritization; Problem-solving
What They're Looking For.
Must Have
Bachelor's degree in marketing, communications, business, or related field, 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution, Demonstrated ability to design and optimize client journeys that drive business results, Experience with alliances, partner ecosystems, or indirect channels, Experience partnering with sales/business development to align on pipeline and handoff criteria, Proven ability to build and scale sales and partner enablement functions, Comfort with piloting new technologies to improve marketing impact and scalability, Entrepreneurial mindset with willingness to build and adapt collaboration models
Nice to Have
Experience in financial services, wealth management, or professional services, Background in developing growth programs for high-consideration categories, Familiarity with referral-driven or partner-led growth models
What You'll Do.
Define and lead go-to-market strategy for organic growth
and messaging to business priorities
Lead marketing across critical alliances
Drive corporate partnership marketing programs
Build and maintain ICPs and audience segmentation frameworks
Translate competitive and market intelligence into actionable positioning
Identify new opportunities with the growth team
Design and visualize end-to-end client journeys across organic
Hold accountability for conversion results
Identify and optimize key moments in the client
Align content and campaigns to each stage
Collaborate with Lifecycle
Performance Marketing
Remove friction points in client journeys
Partner with Lifecycle
Performance Marketing
Drive lead generation and pipeline growth
Ensure seamless transitions from awareness to engagement to
Develop sales enablement tools
and brand engagement outcomes
Partner with events teams to build and execute
Integrate events into broader demand generation efforts
Create and own content supporting organic growth channels
Drive earned media and communication strategies
repeatable programs across alliance and partner
and toolkits to encourage adoption
Ensure consistency across all partner initiatives
Collaborate with Analytics leadership to tie marketing investments
Define KPIs and manage measurement frameworks
Monitor and communicate ROI
Leverage insights to continuously refine strategy and improve
How You'll Work.
Team & Collaboration
Cross-functional teams; Growth team; Lifecycle team; Performance Marketing; Analytics team; Lead Desk; Events teams; Content leadership; Brand team; Alliance channels; Partner channels
Communication Scope
Compelling narratives
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