Nexstar Media Group

Broadcasting

VicePresident/GeneralManager

$250–450k ~AI est. Green Bay, Wisconsin, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Executive candidates.

The Brief

“Vice President/General Manager at Nexstar Media Group. Skills: Sales leadership, General management, Digital strategy, Revenue growth. Lead broadcast operational teams. Drive audience engagement”

What You'll Achieve.

Increase overall reach; Increase local revenue generation

Industry & Context.

Broadcasting

What They're Looking For.

Must Have

Minimum five years of general management experience at a commercial broadcast television station with accompanying digital assets, Proven track record of managing high-performing sales and news teams, Effective in collaborating with department heads and staff members, Promote teamwork within all areas of station operations, Ability to engage local community leaders, Develop long-term relationships with key station clients

Nice to Have

Understanding of advanced digital ad solutions, Background in developing locally originated content for multiple platforms, Prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation

What You'll Do.

Lead broadcast operational teams

Drive audience engagement

Increase overall reach

Promote a winning culture of teamwork

Focus on operational efficiencies

Drive growth in programming performance

Generate new local revenue

Manage high-performing sales teams

Manage high-performing news teams

Engage local community leaders

Develop long-term client relationships

How You'll Work.

Team & Collaboration

Teamwork within all station departments; Collaborate with department heads; Collaborate with staff members

Full Job Description

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced and dynamic Vice President & General Manager to lead WFRV (CBS) in Green Bay, Wisconsin (DMA #68), as well as all digital, mobile, and social assets associated with the station. The ideal candidate will utilize their proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, this candidate will possess a strong background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. Promoting a winning culture of teamwork within all station departments and prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation is required. WFRV is committed to covering local news throughout Northeastern Wisconsin and is a market leader in developing important local television and digital content. The station produces more than 35 hours of local programming each week, including Midwest Farm Weekly, Newsmaker Sunday, Green & Gold Game Day, and Green Bay Nation just to name a few. The station also has a strong commitment to covering community events. Green Bay is home to the NFL’s Green Bay Packers and Lambeau Field. While the Packers may be the first thing you think of when you think of Green Bay, the team is not the only thing the city has to offer. Explore museums and hiking trails or enjoy seasonal water sports. Green Bay also has a vibrant downtown with plenty of year-round entertainment. The city’s largest employers are in shipping and manufacturing, including Georgia-Pacific and Proctor & Gamble. US News & World Report ranks Green Bay in its Top 10 most affordable cities to live in, coming in at #8. _Essential Duties and Requirements_ Ideal candidates wi

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