VicePresident&GeneralManager

LEARFIELD is seeking a visionary and influential Vice President & General Manager to lead one of our most visible Sports Properties and serve as the primary liaison to the university’s Athletics Department. This highly strategic role is responsible for overseeing the comprehensive multimedia rights partnership, cultivating senior relationships across the university, and driving innovative, high-impact sponsorships that elevate both the Learfield brand and the school’s athletic mission. In this role, you will lead a seasoned team of leaders, navigate complex stakeholder environments, and shape the long-term success of a marquee property. You’ll serve as the external face of the partnership and an internal thought leader across the enterprise. This role is designed for a senior-level GM with strong executive presence, deep experience in sports partnerships, and a proven ability to drive growth at the intersection of business, relationships, and collegiate athletics strategy. **_Key Responsibilities_** * Serve as the primary executive liaison to university leadership, building strong relationships and driving strategic alignment between Learfield and the university. * Lead the execution and ongoing evolution of the multimedia rights partnership, ensuring alignment with long-term business objectives and institutional priorities. * Oversee and develop the property leadership team, driving accountability, operational excellence, and overall business performance. * Set the vision and strategy for property growth, including revenue generation, partnership innovation, client satisfaction, and long-term success. * Lead business planning and financial performance, including P&L ownership, budgeting, forecasting, and achievement of key business goals. * Support and elevate strategic sponsorship relationships by delivering integrated marketing solutions across digital, broadcast, in-venue, experiential, and premium assets. * Partner closely with regional leadership and enterpris