VicePresident,DigitalInfluence,CX

DeVries is looking for a senior digital leader who sits at the intersection of influencer marketing, paid strategy, and client experience. This VP will be responsible for running the account end‑to‑end — serving as the main client contact, leading the day‑to‑day relationship, and ensuring all workstreams ladder up to brand and business goals. They will oversee all earned, social, and influencer programs while connecting the dots across teams to ensure strategy is cohesive and impactful. This role is based in our New York Office, hybrid. The VP will own full-funnel influencer programs—ensuring they are architected from the start with paid amplification in mind—while serving as a trusted client advisor and driving measurable business impact. The ideal candidate brings fluency in both the creator economy and paid media best practices, understanding how organic influence and paid distribution work together to maximize reach, efficiency, and conversion. KEY RESPONSIBILITIES Influencer Strategy navigate contracting and FTC compliance Architect influencer programs with paid amplification built in from the brief—partnering with paid media teams to boost high-performing content, execute dark posts, and extend reach through whitelisting and creator licensing strategies Own post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendations Client Experience mentor junior staff and cultivate a culture of excellence, accountability, and continuous growth Lead and contribute to new business pitches; proactively identify growth opportunities within existing client accounts Champion influencer thought leadership internally and externally—sharing platform updates, emerging tools, and industry best practices Manage program budgets, monthly reconciliation, forecasting, and year-end reconciliations QUALIFICATIONS Required 9–12+ years of experience in influencer marketing, social/digital strategy, or integrated communications—agenc