Mastercard
VicePresident,BrandStrategy
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“Vice President, Brand Strategy at Mastercard. Skills: Brand Strategy, Brand Architecture, Brand Governance, Strategic Leadership, Stakeholder Influence. Advancing a unified, enterprise-wide brand strategy. Strengthening and scaling the power of the company’s global consumer brand”
What You'll Achieve.
Advance Mastercard’s journey to become a top 5 global brand; Fueling the growth and expansion of our business; Strengthens and scales the power of the company’s global consumer brand; Driving relevance, credibility, and growth across B2B and adjacent categories; Strengthened through disciplined strategy, expression, and activation in B2C and B2B contexts; Ensuring the master brand is not only protected, but actively strengthened; Translate the strength of a globally iconic master brand into differentiated, credible, and growth-driving brand systems; Ensure the brand platform is fit for purpose as our business scales and evolves; Further re-enforcing and building value into the brand; Ensure the master brand is leveraged powerfully and appropriately; Realize effective brand migrations; Ensure brand considerations inform portfolio, innovation, and partnership decisions; Drive alignment and adoption of brand strategy across global and regional teams; Support with naming and branding strategies for new products and services; Leads to breakthrough marketing that is clearly recognizable as Mastercard leveraging the power of priceless; Empower teams while protecting brand integrity; Foster partnerships with agencies and external strategic partners
Industry & Context.
Strategic acumen with the ability to connect brand decisions to business outcomes; Balances big-picture brand vision with practical execution frameworks; Thrives in complexity and brings clarity, rigor, and momentum to ambiguous environments
What They're Looking For.
Must Have
15+ years of experience in brand strategy, marketing strategy, or related fields, with significant experience at a global, enterprise scale, Proven leadership experience in B2B branding, preferably within complex portfolios or adjacent-category ecosystems, Proven leadership experience in B2C branding, preferably with a globally recognized international brand, strategic acumen with the ability to connect brand decisions to business outcomes, Exceptional storytelling, influence, and stakeholder management skills at executive level, Experience working across geographies, cultures, and matrixed organizations
Nice to Have
Prior experience in financial services, technology, platforms, or similarly complex industries preferred
What You'll Do.
enterprise-wide brand strategy
Strengthening and scaling the power of the company’s global consumer brand
and growth across B2B and adjacent categories
Protecting and strengthening the master brand through disciplined strategy
and activation in B2C and B2B contexts
and momentum in brand appearance across all products
Translating the strength of a globally iconic master brand into differentiated
and growth-driving brand systems
Maintaining and evolving the brand strategy for all audiences across all products and services
aligned to enterprise growth priorities
Leading brand architecture decisions across products
platforms and services
Acting as a senior steward of the global consumer brand
Ensuring the brand platform is fit for purpose
Leveraging the master brand powerfully and appropriately
Leading brand migration strategies for acquired companies
Serving as a senior brand counselor to executive leadership
Influencing business strategy through a brand lens
Driving alignment and adoption of brand strategy across global and regional teams
Partnering with product
and B2B marketing for go to market of new products and services
Partnering with global marketing
creative agencies and regional teams to ensure resonant expression of the brand
Establishing and evolving brand governance frameworks
Overseeing brand guidelines
and developing a high-performing global brand strategy team
Building brand strategy capabilities across the organization
How You'll Work.
Team & Collaboration
Partnering closely with enterprise leadership, product, sales, marketing, and regional teams; Partnering with M&A and B2B marketing teams; Partnering with product, product marketing, and B2B marketing; Partnering with global marketing, creative agencies and regional teams; Fostering partnerships with agencies and external strategic partners; Collaborating with senior leaders, business unit heads, and regional leaders; Driving alignment and adoption of brand strategy across global and regional teams; Building brand strategy capabilities across the organization through education, frameworks, and shared ways of working
Communication Scope
Exceptional storytelling; Influence; Stakeholder management skills at executive level
Full Job Description
**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Vice President, Brand Strategy ### Job Description Vice President, Brand Strategy Reports to: Senior Vice President, Brand Strategy & Advertising The mission of the Global Brand Strategy & Advertising team is to advance Mastercard’s journey to become a top 5 global. We breathe life into and build the Brand, fueling the growth and expansion of our business. We provide expertise and creative thought leadership to push boundaries and drive competitive advantage. We safeguard and work to secure the Brand as the global symbol of Trust. We hunt for opportunities for big brand ideas, to move our Brand forward, positively impacting the world, bringing it to life in culture and connecting everyone to priceless possibilities. We advocate and build for a holistic and integrated view of the brand and brand expression throughout the Mastercard organization. Role Overview The Vice President of Brand Strategy is responsible for advancing a unified, enterprise-wide brand strategy that strengthens and scales the power of the company’s global consumer brand while driving relevance, credibility, and growth across B2B and adjacent categories. This role serves as a critical connective tissue between consumer brand building and B2B commercialization, ensuring the master brand is not only protected, but actively strengthened through disciplined strategy, expression, and activation in B2C and B2B contexts. The VP will bring rigor, consistency, and momentum to
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