AfterShip
eCommerce
VerticalMarketingSeniorLead
“Vertical Marketing Senior Lead at AfterShip. Skills: vertical marketing program building, go-to-market strategy development and execution, integrated campaign management, pipeline generation and co-ownership with sales. build and scale AfterShip’s vertical marketing program. creating the playbook for how we break into and grow strategic industry segments”
What You'll Achieve.
generate high-quality pipeline; drive qualified opportunities for the sales team; measure success in pipeline generated and revenue closed
Industry & Context.
intellectually rigorous; analytical thinking; know when to challenge assumptions constructively
What They're Looking For.
Must Have
8+ years of experience in B2B SaaS marketing, proven track record of owning vertical, segment-specific, or ABM-driven demand generation programs, Hands-on expertise across multiple demand channels, including paid media, lifecycle marketing, sales enablement, and events, track record of partnering closely with sales to co-own pipeline generation
What You'll Do.
build and scale AfterShip’s vertical marketing program
creating the playbook for how we break into and grow strategic industry segments
partner closely with sales leadership to identify 2–3 strategic verticals
develop and execute targeted go-to-market strategies
lead integrated campaigns across paid media
focusing on a curated set of priority accounts
generate high-quality pipeline and drive qualified opportunities
Set vertical strategy
identify priority verticals with sales leadership
design the multi-channel motion against each one
Orchestrate 1-to-few campaigns
Run integrated campaigns across paid
targeting a few hundred named accounts per vertical
Co-own pipeline with sales
Embed in the GTM rhythm
Run weekly pipeline reviews
Build feedback loops to ensure lead quality
Develop vertical assets
commission the case studies
and outbound assets reps need to win
Own sourced and influenced pipeline within your verticals
Report weekly to the VP Marketing
How You'll Work.
Team & Collaboration
partner closely with sales leadership; work cross-functionally with teams across Sales, Product Marketing (PMM), Performance Marketing, Lifecycle, Content, and Events; partner with PMM and Content; partnering closely with sales; builds trust quickly across teams and geographies
Communication Scope
communicates proactively in async environments
Process & Methodology
scope the work, apply current best practices, brings structure and rigor
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